The term ‘net worth’ is commonly used as a reference to monetary value – through accumulating of assets. However, building your net worth the same way by accumulating huge number of social media accounts, fans or followers isn’t exactly it.

The thing is, many companies, businesses and individuals are going about accumulating fans and followers thinking that it is a volume game. Sure, creating an audience is a part of the process but is that really your net worth? So, you may have 100,000 fans or followers to date but how much value are you to them? Are you credible?

Value and Credibility. That is net worth.

I’m referring to your value to your customers, fans and followers; your credibility in the industry and among your competitors. How do you stand out from them? Or rather, how can you stand out from them? Thankfully, we have a myriad of social media platforms to our disposal and here’s how you can use them.

#1: Create Your Own Content

Create Relevant Content

The type of content you generate defines who you are on social media. The moment someone opens up your Facebook page or Twitter profile, your status updates and tweets creates that first impression – so use that to your advantage.

Create content that are relevant to your interest and expertise. This way, you are subtly positioning yourself as an expert in that domain and people will recognize you for what you have been posting  – whether they are videos, articles, photos or soundtracks.

#2: Share Content from Others

Share Relevant Content

In the midst of creating your own content, spend time sharing relevant content from others too! Not only will this build your network, it extends your credibility and net worth by demonstrating your resourcefulness and passion towards the industry.

This will also work great for you that may not be inclined to create your own content. If this is you, share, share and SHARE content that you’re passionate about.

#3: Connect With Likeminded People

Connect With Likeminded People

Now that you’ve generated content (whether by creating or sharing them) that is relevant to you,  it’s time to get connected to people of similar interests to grow your network.

When I say ‘connect’, I don’t mean just adding them as a ‘friend’. Actively connect with them by genuinely getting to know them. Participate in tweetchats, try contributing ideas on other people’s content by leaving a comment or by sharing their content. Take genuine interest in what they are doing and you’ll be off in building a great relationship.

Now what?

The thing about building your net worth is that it takes a lot of time and commitment, and there is no one fixed formula in making it happen. However through this, your credibility in the industry will be established over time.

Now head over to your social profiles if you haven’t already and take a look at whether you’re sending out the right message to the public. If you aren’t, start today!

Post header photo credit: Stephen Chukumba