The eCommerce scene in Malaysia has seen growth over the last couple of years, especially with the participation of international players such as eBay and PayPal.
We knew that there will definitely be growth of online spending and eCommerce-driven activities but what we had to find out though, is how much progress have we made in Malaysia when it comes to eCommerce among urban consumers. And this became the basis of our research.
An online survey was conducted with more than 300 participants, randomly sampled and residing in the city of Kuala Lumpur; to find out how receptive are they towards eCommerce and what influences them in making a purchase decision.
Here are some key findings to the research:
1. 65% of them do shop online
2. While both genders are similar in number, the males seem to be more inclined towards online shopping
3. Most people do not mind spending between the range of MYR100 to MYR300 in a single purchase
4. The common payment method are still credit cards, contrary to popular belief of bank transfers
5. Group buying is still huge in Malaysia
6. The biggest gripe of buying online is not being able to view the product physically (this is a big one in Malaysia!)
7. Which is no wonder why that Malaysians are more inclined to make a purchase for products with detailed information
8. Mobile purchasing is still relatively new here
To cut the long story short, here’s an infographic we put together for your viewing pleasure (click for larger view):
Jan Wong is the founder and online strategist at OpenMinds. He is passionate about social media, technology and startups. His journey as an entrepreneur has been featured on various media platforms locally and abroad. He also blogs at www.janwong.my.
OpenMinds consists of a young and dynamic team of strategists based in Malaysia, specialising in social media marketing and analytics for for brands across diverse industries including retail, F&B, banking & finance, education and more. Find out more about us.