Archive for : December, 2017

OM x BFM | December 2017

OpenMinds at BFM

OM x BFM is a recap of our monthly podcast with our friends at BFM (Listen to the full episode here). In December 2017, we’ll be looking at a few new features on Instagram as well as an ad buying update from Facebook that we know marketers will like!

1. Instagram introduces Stories Archive & Stories Highlight.

Instagram Stories was born as a type of ephemeral content—here today and gone tomorrow. But with this latest update, Instagram is allowing you to not only archive your Stories, but to also highlight them to all your followers on your Instagram feed.

Until now, any budget invested in an Instagram Story had a 24-hour window to generate ROI or fulfil any KPI decided by the brand. With this new feature, brands will have more control and even greater opportunities to showcase their best moments and key highlights on Instagram.

2. Instagram is testing out regramming function.

Another interesting update is that Instagram is possibly adding a “Regram” button within the app. This would be huge for users and brands alike because it saves the trouble of having to manually screenshot or use third-party apps to repost content.

If you think about it, having such a button would be logical because sites like Facebook and Twitter already have the “share” and “retweet” button. Nevertheless, this is something worth looking out for in the coming year!

3. Instagram allows you to follow a hashtag.

Probably one of the biggest updates this month is Instagram’s new feature that allows you to follow a hashtag just like you follow a user. Instead of having to manually search a hashtag each time you’re on Instagram, you’ll now get automatic updates on your feed from the hashtags you love!

For brands and marketers, it’s time to up your hashtag game. It no longer suffices to just have 30 random hashtags. Instead, get creative and put effort in creating hashtags that will build a following.

4. Facebook introduces more tools for advertisers.

Once again, Facebook has come up a range of new tools aimed at helping brands reach their audiences more effectively.

Dynamic Language Optimization allows advertisers to create a single ad set, while Facebook helps to match users to their preferred language based on location.

Multi-city Targeting gives advertisers the ability to target their ads to different cities, while providing additional insights on the market size of those cities.

Multi-Country Lookalikes helps advertisers to form new sets of audiences not only based on their interests and demographcis, but also in multiple countries.

FB IQ Cross-Border Business Insights Finder shows advertisers comparative data from other countries. That means advertisers will gain insights on what has worked and hasn’t worked for brands in certain countries, allowing advertisers to make better and informed decisions when buying ads internationally.

In general, these new tools are making it easier for businesses to expand and reach an optimized range of international audience. This goes to show how Facebook is continuing on its mission to make the world borderless.

That’s all the updates we have for December 2017. Stay tuned for our special blog post on “The Top 4 Social Media Trends in 2017″ this week!

How to Become a Copywriter in 3 Simple Steps

Typing on Computer

Anyone can write copy.

In fact, anyone can write good copy.

If you pay close attention to your surroundings, you will find that good copy is all around. Whether it’s the things you see or the conversations you hear, copy is everywhere—as long as you can identify it.

But, what is copy?

Simply, copy means words.

Copy refers to the words you find in advertising, whether it is on billboards, in magazines or even social media postings.Yes, that means even your daily Instagram Stories involve copywriting!

All this while, you may have been writing copy without even realizing it. But now, it’s time to delve deeper and find out how to become a legit copywriter.


1. Start Writing.

The key to become a copywriter is to start writing intentionally.

During my college years, aside from my assignments and group projects, I began blog writing for topics I was interested in. I even picked up freelance copywriting and wrote for a Korean green tea company based in New Zealand. I made it a point to write at least one blog a week, and that’s how I grew in copywriting.

For you, it may be as simple as committing to write Instagram captions once a day. Whatever it is, start somewhere and keep on writing.

Bullet Journal

2. Develop a Copywriting Process.

Every copywriter has a process.

This allows them write copy quickly, consistently and thoughtfully. Here’s my copywriting process.

[Step 1: Do Your Research.]

Before even writing, you need to understand what you are writing about. This is a key phase that lays the groundwork for the following steps.

[Step 2: Know Your Target Audience]

It is important to understand who you are writing to. The person’s age, gender, preferences and even personality should influence the tone and manner of your writing.

[Step 3: Find Your Central Message]

Many times, copywriters try to include all the information they can find into one piece of copywriting, and the result is one big mess. It doesn’t matter whether you’re writing a 7-word headline or a 2,000-word blog article. Find the one thing you want to say and form everything else based on it.

[Step 4: Come Up With A Tagline]

Popular taglines and headlines stick with you, like Nike’s “Just Do It” and McDonald’s “I’m lovin’ it!” And these phrases form the base for how people perceive your brand. To learn how to write a killer headline, check out Copyblogger’s in-depth tutorial here.

Writing Tools

3. Build Your Copywriting Toolbox

When you’re facing writer’s block, or when you’re looking for just the right word to use, that’s when your copywriting toolbox comes in handy. Here are a few of my copywriting tools.

[Swipe File]

This is a copywriter’s moodboard. It can contain various kinds of words, phrases or copywriting examples that a copywriter finds inspiring or helpful.

Swipe File GIF

My swipe file contains a list of power verbs and proven keywords that help create urgency, build trust and inspire action. Start building yours today, or refer to sites like to get more info.

[Thesaurus or]

Using the same words over and over and over again can get repetitive. That’s why tools like these help copywriters keep their copy fresh and interesting.

My personal favourite is because it provides you with words, phrases and sentences related to a specific category. For instance, the meat and seafood category alone contains over 200 adjectives!


The most important skill of a copywriter is not the ability to write, but the ability to listen.

A lot of amazing copy comes from what you hear throughout the day. As a content strategist, I find that the best time to gather copy is during meetings and conversations with people. Usually, hidden gems can be found when someone who’s passionate about a project shares his or her heart.

Storm Trooper Pointing at Camera

You Can Be A Copywriter Today.

There you go, all it takes to become a copywriter are these 3 simple steps.

Stop thinking and start writing today!