Archive for : January, 2018

OM x BFM | January 2018

facebook

OM x BFM is a recap of our monthly podcast with our friends at BFM (Listen to the full episode here). In January 2018, we’ll be looking at a few major updates from Facebook that will affect businesses on the social media platform.

1. Facebook Organic Reach Goes Down

Earlier this month, Mark Zuckerberg made an official statement about the direction moving forward for Facebook this year. To quote what he said,

“We built Facebook to help people stay connected and bring us closer together with the people that matter to us.”

What Facebook found was that content from brands and media outlets were flooding users’ news feeds, and they were missing out on important moments by people that actually mattered to them. That’s why Facebook has decided to go back to its core of helping people stay connected to each other.

The flip side of this is that brands will see organic reach plummet. According to digital agency Jellyfish, organic reach in Europe has gone down to around 2 percent. This means if you have 10 thousand followers, only 200 will get a chance to see your posts. Out of the 200, how many will actually interact or click for further information?

The fact is this: organic reach is becoming more and more regulated. If you haven’t been spending on Facebook, chances are you will need to start soon. For those of you who have been spending, there will need to be a greater emphasis on how your ad budget is being spent, and whether your ads are hitting your goals.

2. Facebook Page Posting Frequency appears

Facebook has been testing this new feature that lists out a Page’s posting frequency in the search results. This shows how Facebook is emphasising the importance of regular updates. Although organic reach may be dropping, all the more your brand needs to be consistent in posting meaningful content.

A person scrolling through the search results will be more likely to follow an active Page that posts at least once a day than a Page that hasn’t posted for months. A good rule of thumb is to keep to a minimum of 3 postings a week, and a maximum of 3 a day during peak periods.

3. Facebook AR Studio now in Open Beta.

Do you know all those cool filters you get when playing around on Facebook Stories? Facebook’s AR Studio, which was previously in Closed Beta is now available to all in Open Beta. This means brands can now create unique Facebook Frames/Filters with Augmented Reality capabilities.

In essence, Facebook is making it possible for anyone to create AR content on Facebook. This gives opportunities to brands to create interesting, meaningful content to share with their fans.

4. Facebook introduces a Messenger plugin for business websites.

In 2018, users will continue to expect faster reply times on social media. For brands who already have people handling the direct messages coming in on social media, this next Messenger feature will be very useful. This feature that’s being tested allows you to incorporate a Messenger plugin into your business websites.

How it works is that instead of the usual chat pop up that appears on your website, you can add a familiar blue Messenger icon to your website, and users can click on it to interact directly with your brand via Messenger.

For visitors coming to your website, this is something they are already familiar with and more likely to engage with. Dealing with queries there and then will also be helpful to visitors, who can get a real-time answer instead of filling up an email query form.

That’s all the updates we have for January 2018. Stay tuned for our next upcoming blog post!

8 Sure-fire Tips to Enhance Your Brand’s Social Media Profile in An Hour or Less!

Social Media Profile

Your brand’s social media profile is the first impression people get of your brand online. When people go through your Facebook, Twitter or Instagram, the look of your brand can determine whether people click “follow” or scroll right by.

So, don’t settle for less. Just follow these 8 sure-fire tips, and your brand’s social media will look as good as new and start attracting people that matter for your business.

Table Writing Book

1. Beef up your social media bio.

Your company’s social media bio tells the story of your brand. When people read your bio, they should be able to know at a glance:

  • What is the ONE message your brand wants to convey?
  • What does your brand offer, or rather, what’s in it for them?
  • Keep your social media bio concise and to the point. And make sure to include links to your website, blog and other social media platforms. This gives your brand credibility and increases your online reach.

    Stormtrooper Graffiti

    2. Stand out with unique hashtags.

    KitKat features their iconic hashtag, #HaveABreak, throughout all their social media platforms. Not only does this unique hashtag increase reach and engagement, it gives followers something to tag on to whilst encouraging user-generated content. You can even have specific hashtags to differentiate between events, contests and promotions.

    Break the mold and figure out a hashtag that works for your brand today!

    3. Listen, accept and reply.

    In a sea of thousand supporters, there will always be one critic and let’s face it – that’s reality.

    Not every comment is worth replying. However, your brand should always be active in addressing comments, compliments and even complaints. The key is to listen, empathize and communicate in a friendly, human way — perhaps with even a touch of sass and humor. One of the brands that does this best is Wendy’s and you can find out why below.

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    4. Be vigilant of tagged posts.

    Be aware of tagged posts that link to your social media profile, as it might drastically affect how your followers perceive your brand image. Take the step to screen out any unwanted tagged posts by checking your photo-tagging settings and making sure they reflect your social media policy. But don’t just turn it off! Learn how to use it to your advantage.

    For tagged posts that reflect your brand’s image well, be sure to interact with those posts and even feature them on your profile. This will drive engagement with your followers and enhance your brand’s social media profile.

    Visually Rich Colourful

    5. Pop with visuals.

    Be visually rich.

    Make your posts pop with graphics, visual effects and bright contrasting colors. For your brand’s Instagram, note that your feed’s theme should reflect your brand’s message.

    Subtle, pastel colors with pink undertones reflect soft, soothing tones that are great for feminine fashion sites and its aesthetics.

    Strong, bold colors dominated by red and black tones symbolizes confidence, power and strength, which might work well for a more formal, professional-looking outcome.

    Still thinking about what colors suit your brand online? Find out more here.

    6. Size always matters — especially for images!

    If you thought having stunning visuals is enough, think again. Spend those few extra minutes to accurately crop and resize the photos for your social media profile.

    Consider how your visuals will show up on your social media profile, whether it will be blocked by another element, and plan accordingly.

    The last thing you want is for your brand’s logo to be cropped off accidentally!

    7. Outline keywords for SEO.

    In simple terms, Search Engine Optimization (SEO) involves coming up with keywords and optimizing your website based on those keywords. Not only is SEO important for your website, but make sure you incorporate those keywords across your social media for consistency and brand recognition online.

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    8. Consistency is key!

    After going through all these steps, the final key is to be consistent throughout your social media platforms and content.

    People follow your social media profiles because they enjoy seeing who you are as a brand. The more people see your consistent images, the more likely your brand will stay on top of mind. So, make sure you are consistent with your images, logos, profile handles and tone of voice to really cement your fan base.

    Still need some help building up your brand’s social media platforms? Let’s get connected and see how we can help to enhance your brand’s image online today! Get in touch here.

    Written by: Savitha Ravindran

    Working at OpenMinds as a social media intern. Currently pursuing a bachelor’s degree BA (HONS) in International Business Management at Asia Pacific University of Technology and Innovation (APU). An avid traveller and lover of all things antic, she prefers to spend her free time reading and honing her writing skills.

    The Top 4 Social Media Trends in 2017

    Facebook Live

    2017 has been an exciting year for social media! We’ve seen major updates, introduction of new content formats and redesigns across many social media platforms.

    If you just breeze through some of the top social media sites, you’ll realise that each of them have been evolving to meet the demands of social media users.

  • Facebook introduced multiple features and updates, as expected.
  • YouTube redesigned their logo and introduced the dark theme.
  • Twitter lifted the cap for 140 characters and extended it to 280 characters.
  • Snapchat redesigned their entire interface.
  • But Instagram takes the cake this year for the way they have dominated the market with the widespread adoption of Instagram Stories and the addition of the Instagram business tool. Read on to find out what were our top 4 picks for social media trends in 2017!

    1. Instagram becomes more like Facebook.

    With the introduction of Instagram business tools, the platform is evolving to cater more towards brands and marketers (similar to Facebook). Before this, businesses had difficulty gaining insights into how their Instagram page was doing. Now, they are able to receive insights about followers, page performance, demographics, and trends for future references. Instagram has also made it easy for marketers by allowing them to buy ads directly fromt the platform.

    Early in July, Instagram had 15 million business profiles; now, the platform boasts of more than 25 million active business profiles. The fact is that businesses are getting noticed on Instagram, with 80 percent of users following at least one business account.

    So if you’re a business, but you are not yet on Instagram Insights, get on with the program because you are missing out! All it takes is a click within your app.

    2. Ephemeral content remains relevant.

    When we used to talk about ephemeral content, we would think about Snapchat. However, this year Instagram Stories has dominated most of the conversation surrounding this topic. Not only has Instagram Stories taken over Snapchat in terms of users, Instagram Stories has earned its position as the ultimate platform for this type of content.

    While Instagram has over 500 million daily active users, 300 million of those are on Instagram Stories each day. That’s a whopping 60 percent of users that have adopted Instagram Stories as part of their daily lives. It’s no wonder that advertisers, brands and influencers have been jumping on Instagram Stories as their platform of choice—sometimes even more so than their actual Instagram feed.

    We’ve seen an array of new features on Instagram Stories this year—Boomerang, Superzoom, polls and recently the ability archive and highlights Stories. We can only expect for more of the unexpected in 2018.

    3. Live video gains traction.

    Many people said 2017 would be the year of video, but it turned out to also be the year of live video. While the concept may have started out with Meerkat, and later Periscope, this year has seen Facebook, Instagram, Twitter and YouTube go live.

    Live video is appealing because of the authentic nature of it. You don’t have full control over what happens once you go live, and that sort of spontaneity or even uncertainty makes live videos so much more worth watching.

    According to Forbes, users receive 200% more notifications for live video compared to all other activities. This shows how much the social media giants have been pushing for live video in 2017, however only time will tell if the novelty of this content format will wear off.

    4. Talking to robots becomes the norm.

    The fourth major trend we saw in 2017 was the evolution of interaction on social media, especially with the implementation of chatbots. For starters, we’ve seen many brands using simple chatbots on social media to respond to frequently asked questions. This has helped brands to improve their overall response time and customer service experience.

    Chatbots have evolved to a point where some of them are even able to generate qualified leads. Some companies have been able to contain the whole customer journey from awareness to purchase within Facebook Messenger, giving users a seamless experience.

    In fact, the growth of AI this year has also been seen across industries, whether it’s Amazon’s Alexa or Apple’s Siri. And we can probably expect more of AI integration within the realm of social media in 2018 and beyond.

    That sums up our major social media highlights for 2017. Let us know in the comments below what you consider the social media highlight of the year.