More often than not, content creators crack their head to produce content for their Facebook pages, Twitter and so on. No matter the struggle, it is vital for you to remain creative and craft some engaging content for everyday postings.
Fans love to be involved in your brand. When prompted correctly, they can be a tool for higher sales in the long run. Ask them questions and receive their feedback. Analyze their thoughts and utilize these feedback to improve your brand and service.
These are only a few to get you started on your everyday postings. Ultimately, you need to know your fans and craft a content strategy that suits your audience. Use the suggestions above wisely and creatively. Remember, crafting content for your social media postings is fresh air both to you and your fans. Keep it pumping!
Creativity derives from a world unknown to the creator.Being creative can be tough. It is often subjective and can be interpreted differently. However, the preservation of creativity even in this growing age of social media can bear much fruit to brands and companies, even individuals. As we face the social giant head on, we must grab it by the horns and evolve around it while maintaining the ability to stay creative. It is not an option, creativity can very well be the antidote to a brand’s stagnation.
Having all the possible distractions at our finger tips, we are doomed to never see the lights of peace and quiet. We are streamlined into a world of technology that can build a robot out of you. Make an effort to unglue your eyes from the computer screen, stretch those limbs of yours, grab your keys and head out to a place only you know.There, find the very space of simplicity and the roots of all creativity. Close your eyes and look around, shut your mind and think freely. Make time to engage socially with yourself before engaging social media. Don’t be afraid of originality, allow your thoughts to recalibrate, click the “refresh” button and livestream your creative ideas.
Since we are built to socialize and to have community, do just that! Preserving creativity calls for a team. A team of like-minded people to bounce off. Build a tribe, get connected to a community that has your back and will dodge a bullet for you and at the same time will shoot you with that very same gun.
Social media is fast and brutal, you as a creative individual need to find a creative hub/bank where people share resources, give constructive criticism and intensify ideas.
We often fear the unreachable. We cave our minds, void it of limitless imagination. In order to preserve and add flavor to creativity in this social media generation, it is more than necessary to think big. Being practical is important, but generating ideas while stuck to the ground misses the point of greater heights.
There is a need to let your imagination go wild, there is a time to come back down to earth. However, let’s take off first and land later on, do not miss out on the fresh thoughts that hovers above our minds. Social media creates an avenue for crazy, big and fresh ideas.
As you can conclude that preserving creativity, especially on social media requires extra effort and intentional self-responsibility. Don’t give up creating and innovating! We need you to make an exceptional difference on social media.
They make great sounding boards too! Ask them for opinions to see how are you doing thus far – are your updates too frequent? Are they relevant? Are they eye-catching enough? These are great people to receive honest feedback from. Occasionally, consider getting them to promote your updates / content for you.
Note: most observers are reluctant to post a comment but they may be good ‘likers’. Use that as an initial indication to determine which content type works and see if you can push it further the next time by initiating a simple call-to-action.
In most cases, your Advocates will step in to defend against your plight and this is the perfect opportunity to show them that you indeed care and value your fans and to turn haters into lovers.
The term ‘net worth’ is commonly used as a reference to monetary value – through accumulating of assets. However, building your net worth the same way by accumulating huge number of social media accounts, fans or followers isn’t exactly it.The thing is, many companies, businesses and individuals are going about accumulating fans and followers thinking that it is a volume game. Sure, creating an audience is a part of the process but is that really your net worth? So, you may have 100,000 fans or followers to date but how much value are you to them? Are you credible?
The type of content you generate defines who you are on social media. The moment someone opens up your Facebook page or Twitter profile, your status updates and tweets creates that first impression – so use that to your advantage.
Create content that are relevant to your interest and expertise. This way, you are subtly positioning yourself as an expert in that domain and people will recognize you for what you have been posting – whether they are videos, articles, photos or soundtracks.
In the midst of creating your own content, spend time sharing relevant content from others too! Not only will this build your network, it extends your credibility and net worth by demonstrating your resourcefulness and passion towards the industry.
This will also work great for you that may not be inclined to create your own content. If this is you, share, share and SHARE content that you’re passionate about.
Now that you’ve generated content (whether by creating or sharing them) that is relevant to you, it’s time to get connected to people of similar interests to grow your network.
When I say ‘connect’, I don’t mean just adding them as a ‘friend’. Actively connect with them by genuinely getting to know them. Participate in tweetchats, try contributing ideas on other people’s content by leaving a comment or by sharing their content. Take genuine interest in what they are doing and you’ll be off in building a great relationship.
The thing about building your net worth is that it takes a lot of time and commitment, and there is no one fixed formula in making it happen. However through this, your credibility in the industry will be established over time.
Now head over to your social profiles if you haven’t already and take a look at whether you’re sending out the right message to the public. If you aren’t, start today!>
Post header photo credit: Stephen Chukumba
Activate your fans, don’t just collect them like baseball cards. – Jay Baer, Convince & Convert