Archive for : Marketing

Digital Branding [Part 2]: The Results

Digital branding has its merits in producing fantastic results towards businesses both small and large. It is a means to personal branding too as we look towards an integrated digital era where work and personal ambitions combine in a unified online persona. Let’s take a look at what you can reap as you focus on digital branding.

1. PLATFORM PREPARATION

“By failing to prepare, you are preparing to fail” – Benjamin Franklin. We are uncertain of the future if we do not start preparing and using technologies of the future. Digital branding allows you to constantly work and massage digital assets such as social media platforms where it acts as a place for content dissemination to a ready community.

2. PEOPLE (Community)

Once you get into the momentum of preparing your social media platforms, the constant exercise of digital branding allows you to build a community of advocates that will have a higher chance of brand loyalty and communication. Content fed to them are more relevant and allows for a more receptive bunch of consumers.

3. CITIZEN JOURNALISM

A community is made up of different individuals that have their own characteristic and level of advocacy towards your brand. In the case of customer to customer (C2C) marketing, these individuals that are highly vocal; always willing to share their experience, will be your evangelists. They become your journalists to push for your brand’s promise, experience and product / service.

4. FIRST IMPRESSIONS

Building your brand digitally allows for quick feedback. First impressions online are vital to whether that lead stays or drops out. With proper digital branding and strategising, your brand has higher chances of capturing that lead with multiple impressions; curating content and a brand image that suits that lead. Make sure to constantly ensure that your brand is on-point with its overall look and messaging.

5. LEAD GENERATION

Ultimately, brands want to generate leads and convert them into customers. With a ready platform, a committed community and brand evangelists, it is almost in auto-pilot when a potential customer discovers your brand. If that lead is your target audience, proper digital branding allows for a quicker feedback and decision making from that lead. Take it one step further and capture that lead with a campaign; collect their data in exchange for a reasonable gift / prize so that they can experience your brand with a lower barrier of entry. Note: Always state clear terms of data usage, do not misuse data for mass marketing. Your brand can still run without an online presence or any form of digital branding. However, what sets your brand apart with digital branding is the headstart you have to manoeuvre through the changing times, intentionally communicate with your intended target audience and stay far in front of your competitors. Give your brand that edge and make it global.

Read Part 1 for the benefits of digital branding.

Digital Branding [Part 1]: The Benefits

Branding is simple and it should be. The goal is to establish a recognisable name, symbol, design, outlook that serves as a unique identity of a product or service. It tells of your story and the experience that customers can expect. It boils down to perception. So, what is digital branding? Simply put, brands these days do not solely rely on offline mediums to cultivate their brand. Brands are leveraging on digital mediums such as websites, social media, mobile apps, digital advertisements, email and the likes, to solidify their online position; allowing a more wholesome experience.

Creating a brand perception online takes into account all the possible digital platforms that your customers are actively on. The term ‘digital’ can be broken down to 4 main elements – Interactivity, Multichannel, Virility and Progressiveness. Each of these has its own benefit towards your brand. Let’s break it down.

1. Interactivity

Gone are the days of one-way communication. Brands have to embrace a rather engaging approach to attract customers. Digital branding allows for greater interactivity where brands can choose different elements within a content to be marketed in a more engaging manner. For example, showcasing your product USPs via a GIF, hosting a live video on Facebook / Periscope / YouTube and responding to comments on-the-go, launching clickable banner ads on related websites.
Allow your customers to do something, get them in on the experience. This will create a deeper branding strategy.

2. Multichannel

Having your brand strongly vested in digital branding allows for a convergence of different platforms. Imagine your brand’s identity being unified across multiple online platforms (social media, email, online advertisements, chat applications) with different display mediums; all in unison, preaching one message yet customised to every customer.
Your brand’s content requires a channel as an outlet. Digital platforms are at your fingertips. Set them up and integrate them to showcase your brand.

3. Virality

Virality has come a long way and has been misused many times. Having your brand go viral is a post result instead of a pre-planned process. There are viral elements to potentially push your brand towards a further reach in a short period of time but there is no guarantee. The beauty of digital branding is that brands can easily pick up speed by customers’ engagement through shares, clicks, recommendations, feedbacks, dark social and so on.

Having a digital base allows customers to have quicker access to the brand’s identity; allowing them to make quicker decisions on engaging with it. The more customers feed on it, the potential to go viral is higher.

4. Progressiveness

As you continue to uphold a digital branding strategy, you will realise that it is easier to expand your brand’s appeal in order to progress in this fast changing environment we live in.

In order to progress, we need to have all our branding channels at hand. Digital allows that. It allows for versatility.
  Integrate your branding strategies. Cultivate a habit to unify your brand identity both online and offline. Digital branding is becoming a staple method of branding. Jump on board!

Read Part 2 for the results for digital branding.

3 Modern SEO Basics for Your Brand: Technical Relevancy [Part 3]

What should I look out for in modern day SEO?

Search engine optimisation, or SEO in short has much relevance with the technical aspects with your website. Sure, content still plays an important role to your brand’s ranking on search engines but implementing good technical structure can help give it a boost too!

The below will walk you through the technical concepts of SEO that you should know about.

Part 3: Technical Relevance in SEO

SSL Certificate

In the era of web and data security, SSL certificates have become very common on transactional or eCommerce websites – but that does not mean it does not concern you. Investing in a SSL certificate can indicate to search engines that your website considers data security and therefore, more credible compared to other websites.

Key takeaway: There are a ton of inexpensive SSL Certificates that you can invest in. Go for the basic ones as those are enough if you are not working with sensitive customer data. It’s the easiest and the least you can do for your website.

Site Structure

Having a clear and straight forward website structure helps search engines index your website more effectively. Do not have hidden pages or complex links especially between your main pages. If it is confusing to search engines, it can indicate that your website isn’t friendly to readers. Creating an XML sitemap can help too!

Key takeaway: Keep your website’s structure as straight forward as possible. Minimize the need of hidden pages (why do you even need them?) and make sure they are well linked and accessible across the website.

User Interface

While this does not directly affect searchability on search engines, having good user interface contributes to good user experience and in return, potentially reducing bounce rates which is an added bonus to contextual relevance on SEO.

Key takeaway: Having good user interface is never a bad thing. This includes a clear navigation scheme, related links, social sharing icons and even placing of textual content from page to page.

No 404

This is the dreaded error code when a page cannot be displayed or found with a given URL. In short, your website should not consist of broken links. Not only it annoys human readers, but search engines will consider your website as incomplete, therefore affecting your website’s ranking on search engines.

Key takeaway: Sometimes, it is inevitable for a website to have 404 pages (especially if you have huge amount of content over time). The least you can do is to ensure that your 404 pages are not left as ‘default’. It helps to have a customised 404 page that allows users to navigate to other content instead of hitting the ‘back’ button on the browser.

Mobile Support

Mobile compatibility has been a rising consideration by search engines. Websites that caters to mobile generally fares better compared to one that is unreadable on mobile. It’s good practice to ensure key content and navigation is easily readable on both desktop and mobile devices.

Key takeaway: Your website has to be at least mobile responsive to pass this requirement. If you are unsure, simply visit your website via your mobile and see if the content fits well on screen with no side scrolling required.

Loading Speed

This is an important factor as slow page load time can cause search engine crawlers to ‘give up’. Elements that can cause slower loading times include image size, animations,

Key takeaway: Never assume that your website is okay even if it loads quick on your PC. There are a number of free tools that provides a more realistic analysis on page load time, including a breakdown of the areas causing it to be slow.

See: Part 1 or Part 2

3 Modern SEO Basics for Your Brand: Context Relevancy [Part 2]

One of the biggest difference in modern day SEO as compared to what it was before is how intelligent search engines have become. What was deemed as ‘SEO friendly’ back then was heavily influenced by content relevance, such as optimising keywords and meta data as described here on content relevance.

It is important to note that search engines are always finding ways to further optimise its results to searchers so you should have a balanced approach instead of focusing on beating the search algorithms. Today, search engines are known to be able to read contextual information beyond the content provided as a gauge of your brand’s credibility through your website.

Part 2: Context Relevance in modern day SEO

Localisation

It is important to know that modern search engines now display results based on the searcher’s location. This means you need to take advantage of that (you can do so on local.google.com for Google Search) and help search engines to recognise where are you based at, especially if your target audience is local.

Key takeaway: In most situations, being well positioned on local search results also yields pretty good ranking on international results; which is a plus to your brand.

Post-click Activity

It is for the longest time brands like you have been trying to lower the bounce rate on your website, and here’s another reason for you to do so – especially if you haven’t been doing anything about it. Search engines now track if searchers are bouncing off your website and returning to the search results. If that happens, Google will learn that your website probably did not address the search term provided and you drop in relevance.

Key takeaway: Make sure your keywords matches what you have to offer, and offer it good! Always aim to satisfy the readers when they discover your content and you will do fine.

Shareability

Social is not a new comer to search engines. In fact, Google Plus was created to help bridge search and social though it didn’t really pick up over the years. However, having your content shared (and linked) back to you on social media platforms do give you added points on SEO as it builds added credibility to your website.

Key takeaway: Make it easy for readers to share your content. Also, be sure to have your images and content excerpts ready so it shows up nice and pretty on social media channels to encourage more shares.

External Links

Also widely known as back links, i.e. websites that are linking back to yours. Imagine it as testimonials or recommendations other websites are giving you. The more credible links you receive, search engines will perceive your website as one that is equally credible and therefore deserves attention on search results.

Key takeaway: Not all links coming in are good – especially if they are from spammy sources. Your goal is to create meaningful links back to your website from reputable websites.

Internal Links

Having a similar concept as external or back links, internal links are links between the web pages within your website. Being able to deep link your content, shows search engines that your website remains within context and that you have some authority within the keyword’s domain.

Key takeaway: Over the years, both external and internal links have declined in significance to SEO. However, it is still good practice to have them in place as it is also beneficial to your readers in navigating around related content.

 

See: Part 1 or Part 3

3 Modern SEO Basics for Your Brand: Content Relevancy [Part 1]

Today’s search engine requirements are unlike before and much has changed just within the span of three years. Since then, we have seen brands falling out of search results as they were unable to keep up with search engine’s ever changing search algorithms.

What is the problem with changing search algorithms?

A change in search algorithm can mean better search (and optimised) results for consumers but it also means havoc for your brand, especially if you capitalised heavily on specific SEO requirements.

Should I capitalise on specific SEO requirements?

It is almost never a good idea to focus on specific requirements as these requirements change from time to time as part of a search optimisation process by search engines. A good example is keyword spamming – a very popular way of getting to the top back then which is heavily penalised today.

What should I look out for in modern day SEO?

There are three (3) main areas to look out for when it comes to search engine optimisation today: content relevance, context relevance and technical relevance. These areas will be covered in detail over three blog posts that will be published over a couple of days.

Part 1 of 3: Content Relevance in SEO

Content relevance are one of the key areas related to the content of your website as most search engines do take content very seriously. For example, duplicated content are frown upon while unique and original content thrives on search engines.

The below are some areas related to content relevance for your brand when it comes to search engine optimisation.

Article Text and Image

Text has always been a major part of SEO since its early days and remains true today. It is important for your written article content to contain the desired keywords for search engines to pick it up at ease but you do not want to spam them across the screen!

Images (and even videos) are also a growing influence on SEO. With the help of image and video search on popular search engines such as Google, you would definitely want your photos to show up in the results and you can do that by optimising the title tag and file name of your image.

Key takeaway: Not all text are made equal in SEO. Header text (or <h1>, if you’re familiar with basic HTML) are more significant than say, a <h2> or paragraph text. As such, you want to place your keywords wisely for maximum results. Text in images don’t count either.

Word Relevance

This is an interesting one. Modern search engines have become more intelligent where it does not read content word for word. It has evolved to also understand words that are relevant to keywords. For example, an article with the keyword ‘fishing’ will have relevance to ‘sea’, ‘boat’ or ‘fish'; and you can use them without fearing that you will lose out on SEO relevancy.

Key takeaway: This is a great way to score on SEO without having to spam your keywords throughout an article. There are various keyword analysis tools out there that you can use to find out what are the relevant words to your keywords.

Article Length

There are many debates on this one but from experience, lengthier articles do better as they are presumed to have more context, depth and relevance. It is said through research that the ‘optimum’ length for search engines are between 1,000 to 1,200 words.

Key takeaway: Let’s face it, 1,200 words is too much to take in for human readers. Have a mix of content length between articles to have that balance for your readers. Shorter and snappier articles also makes it good for social sharing which also helps in search engine optimisation (we’ll cover that later!).

Meta Data

Without the technical jargons, meta data are simply descriptions of your website that includes a title, short description and keywords that helps search engines in understanding your website’s content at a glance. These meta data are typically written in basic HTML tags such as <title>, <meta name>, <meta property>, <link rel> and more!

Key takeaway: While the significance of meta data is on a decline, it is still a relevant point to take note of as it ultimately used to describe your website whether as a snippet on search engine results or on an embedded link unto social media platforms.

Domain Name

Your website’s domain name, or URL, helps your consumers, readers or search engines identify you on the web. It also means that instead of having a domain name like www.yourbrand.com, one like www.searchterm.com can potentially perform better on search results. This can be particularly helpful if your brand is lesser known.

Key takeaway: It’s not compulsory to have a domain name with your keywords but it does help you get there especially when combined with all other factors discussed.

Voice Compatibility

Voice search is slowly becoming a norm especially with the introduction of smart watches and other portable computing devices – especially among mobile consumers. Having your content easily readable by voice readers will get you a better shot in appearing on voice search results.

Key takeaway: Not all brands will benefit from voice search today but if you are one that thrives on mobile, having your content in conversational languages will definitely help!

 

See: Part 2 or Part 3

Malaysia’s Online Shopping Scene in 2012 [INFOGRAPHIC]

The eCommerce scene in Malaysia has seen growth over the last couple of years, especially with the participation of international players such as eBay and PayPal. We knew that there will definitely be growth of online spending and eCommerce-driven activities but what we had to find out though, is how much progress have we made in Malaysia when it comes to eCommerce among urban consumers. And this became the basis of our research. An online survey was conducted with more than 300 participants, randomly sampled and residing in the city of Kuala Lumpur; to find out how receptive are they towards eCommerce and what influences them in making a purchase decision.

Here are some key findings to the research:

1. 65% of them do shop online 2. While both genders are similar in number, the males seem to be more inclined towards online shopping 3. Most people do not mind spending between the range of MYR100 to MYR300 in a single purchase 4. The common payment method are still credit cards, contrary to popular belief of bank transfers 5. Group buying is still huge in Malaysia 6. The biggest gripe of buying online is not being able to view the product physically (this is a big one in Malaysia!) 7. Which is no wonder why that Malaysians are more inclined to make a purchase for products with detailed information 8. Mobile purchasing is still relatively new here To cut the long story short, here’s an infographic we put together for your viewing pleasure (click for larger view): Online Shopping Scene in Malaysia 2012

The Fuss About SoLoMo And How It Affects Your Small Business

When businesses and brands around the world are getting accustomed to social media networks, a new buzz word came to town – SoLoMo, “Social”, “Local” and “Mobile”.

Isn’t “Social” enough? Why “Local” and “Mobile” too?

Social media networks are a blessing to today’s business organizations and communities. Not only it has introduced a new way of communication, but also an access to a global network instantaneously – something not achievable in traditional mediums. While the benefits are virtually endless, here comes one of the biggest problems for small businesses on social media networks – global networks are irrelevant. This is because most small businesses are not ready for global businesses to begin with. Take a local sandwich maker for example, would a global audience be beneficial to his business? Definitely. But would it generate the revenue he needs to sustain his business? Maybe not. You may not be a sandwich maker but if you really think about it, your business may have fallen into the very same category as you either have a niche local product, a service that is geographically bound (a laundry or a cafe) or it is because the industry you are in is simply too competitive elsewhere.

Is Your Business Relevant to Your Audience?

One of the best advantages of a small business is that you can afford to provide niche content or services within a local context, positioning yourself as the local king (or queen), a big fish in the pond, a blue ocean strategy, or whatever you’d like to call it. The thing is this, consumers today are looking out for what is relevant to them. This could mean cultural preferences, friends’ recommendations or merely convenience within where they live, work or play. If you’re finding this tough, larger businesses have it tougher. You already have the advantage since you’re already part of the community.

What Does it Take to Be SoLoMo?

Lo

Let’s start with ‘Local’ first. Don’t be fooled, SoLoMo is by no means a new technology or social network. All it takes is for you to take some time off to see what makes your community tick. Some questions to ask yourself: – Is there are running trend, culture or preference in communication in your community? – Are there any local knowledge that you know of that others don’t?

So

Got that down? Good! Now see how you can include the ‘social’ component to it. Some questions to ask yourself: – Is there something that you can personalize or customize for individual customers? – How can you get customers to tell their friends and family members about you? – Could it be photos, testimonials or check-ins? Or maybe it’s just great customer service even online?

Mo

Lastly, mobile. This is where most small businesses get stuck. Most would think this means having a customized smart phone application but no, not at all. Let’s start with your website. Some questions to ask yourself: – Is your website mobile compatible? (This means your website is viewable comfortably within the screen of a mobile device with minimal scrolling AND navigate-able!) – Are you on location based apps such as Facebook Places and FourSquare?

Closing Thoughts

That wasn’t too difficult, was it? Truth is, SoLoMo is nothing but a business concept which allows small businesses to be a whole lot more focused on what they can do best instead of being scatterbrained.

If you’re already implementing the SoLoMo concept, how’s it going for you? If you haven’t, do try it out and let us know your thoughts!

5 Types of Engaging Social Media Posts

Postings = Oxygen to your social media platforms.

More often than not, content creators crack their head to produce content for their Facebook pages, Twitter and so on. No matter the struggle, it is vital for you to remain creative and craft some engaging content for everyday postings.

5 Types of Social Media Postings to keep a page running and breathing:

#1: THE VISUAL: Uploading pictures that capture attention

Visuals are naturally more eye catching. If we take a look at your Facebook newsfeed, it does not take long for you to realize that it is filled with activities and posts. With that in mind, visuals usually are more appealing and usually takes up more space in the newsfeed. Couple that with an interesting one line statement, you will have a higher chance of winning more viewers. Plus, your Facebook page name travels together with every share by your friend or a friend of your friend, it is basically getting the mileage you always hoped for.

#2: THE QUESTION: Asking questions and prompting feedback from fans

 

Fans love to be involved in your brand. When prompted correctly, they can be a tool for higher sales in the long run. Ask them questions and receive their feedback. Analyze their thoughts and utilize these feedback to improve your brand and service.

#3: THE BLANK: Leaving a blanked space for fans to engage

Allowing fans to have a say in your brand is what grows a brand today. Craft a sentence and leave a blank for fans to fill in their answers / thoughts so to increase engagement. Allowing fans to finish your sentence or write their own statuses enhances brand relation. Fans will feel more connected to the brand; remember it is all about your relationship with your customer that counts.

#4: THE BUZZ: Sharing tips related to your industry

Get on up with the latest happenings in your industry. Bring your fans up to speed by sharing with them any piece of article / information that concerns your industry. There are a few reasons why people like brand pages on Facebook, but one obvious fact is that they become fans because they relate to your brand. They are interested to know more and stay updated with latest announcements either pertaining to your brand or industry. So, share relevant news and keep your fans on their toes.

#5: THE FUN FACTOR: Incorporating humor

There is a child in every person. That goes for all your fans too. Do not limit or red tape your page’s content to only what is formal and serious. Throw in the fun! Add in a hint of humor to enlighten your fans. Having that said, do take precaution to not overstep the boundaries of fun. There are times when you are not sure of the “fun” content; one man’s meat is another man’s poison. Therefore, always run through those humor posts with your colleagues or superiors, better yet your content strategist or community manager. Above all, keep it light, clean and engaging, enough to bring a smile.

These are only a few to get you started on your everyday postings. Ultimately, you need to know your fans and craft a content strategy that suits your audience. Use the suggestions above wisely and creatively. Remember, crafting content for your social media postings is fresh air both to you and your fans. Keep it pumping!

What types of postings do you usually use and do you have any new and creative ones to share? I would love to hear from you!

5 Words That Describe the Need of Today’s Gen-Social Media

Catching up with the next generation and “advertising” your brand to them requires fantastic stamina. From the late baby boomers to Gen-X and now Gen-Y, the next generation is blurred by overwhelming suggestions of terminology to describe the next generation in a boxed up category. In this digital and social media era, Gen-C may be the next most appropriate description to be carved into this rising generation. The letter “C” for “Connected”. Or GenSM, “SM” for “Social Media”. Call them whatever you like, the naked truth is that this fast growing generation stops for nothing and is highly connected to the web. It is in their second nature to receive information on the go and to plunge themselves into a world of fast paced connectivity and communication. Let us not fight to retain the next generation to an age old formula, but rather embrace and try to understand them, especially brands and companies that are trying so hard to reach their consumers in this social media generation.

TOP 5 WORDS TO UNDERSTAND & REMEMBER WHEN ENGAGING THE SOCIAL MEDIA GENERATION

#1: FAST

NOW! That’s what consumers urge for today. They don’t realize how amazing unseen transmissions get transferred by bouncing off a satellite thousands of miles away before returning to their device. That’s a menial activity, almost obsolete to them. The generation now requires speed-of-light information on the go. One may argue that it promotes impatience but t consumers, it’s viewed as efficiency. We can argue our points, but that one word, “FAST”, is only getting faster with the advancement of technology which leads to higher expectations. We need to understand the changing expectations of the social media generation and meet their needs with the appropriate social media tools to keep up with speed.

 #2:CHANGE

Change is the only constant. What an oxymoron statement that carries much truth. Due to the speed of information we receive from the web and especially social media, we tend to get bored very easily, always seeking for newer and fresher things. To target your next generation of consumers, you have to be as adventurous and daring as they are – Exploring out of the box, keeping a distance from conventional and producing fresh content and ideas on the fly.  

 #3:INVOLVE

There are 6 types of social media users but we will not go into detail for now. All of them have one thing in common, they want to be involved. Whether it be actively involved or passively involved. They all want to be included at some point and to be heard. Creating an avenue for the social media generation to participate holds much growth potential for brands and companies. Allow decisions to be shared among your fans/customers. Allow your target audience to be involved.  

#4:CONVERSATION

It is stereotype to think that the social media generation is silent and anti-social. Take a pip into their social networking world and you will find that they are far from being silent. Conversations do not only happen face to face in this age. This new generation converse profusely on social networking sites. Gone were the days where brand marketing was a one way communication. Consumers now want to have a conversation with the brand and have a 2 way conversation. Talk to them, listen to them and create a conversation instead of shoving information down their throats.  

#5:BELONG

Meeting the need for a sense of belonging from friends, family and the society will always be a carnal and an emotional desire. These people that build a community are slowly duplicating themselves on social networks. The social media generation tends to gravitate online for acceptance and a place where they can belong. Brands and companies that try so hard to build a rest stop out of their social media presence would not make the cut. We need to think community. Build a community that embodies a warmth and gentle place for all to feel they are wanted.

What do you think of the next generation? The Gen-Social Media. We would love to hear your thoughts!

   

Social Only Exclusives

Exclusivity is not a new marketing strategy. It has always been a friend of both marketers and consumers. Whether it is a service or a product, exclusivity has the ability to make one feel special, appreciated and belonged. With the increasing importance of having an online social presence, marketers have been asking this question:
“How do I invoke that very same feeling online?”

5 Ideas for Creating Social Only Exclusives

Leneys Facebook Page

click for larger image

Idea #1: Facebook Fan Gates

This is perhaps one of the most popular ways business and brands are capitalizing on Facebook today and it’s a great way to grow your presence online – but it isn’t as simple as just placing a welcome message (where most do). Consider describing the benefits of “Liking” your page, what can followers expect and a call to action. Even better, place a Facebook widget to show friends that have already “Liked” the page (it gives them another reason to “Like” you). Source of example: Leneys    

Idea #2: FourSquare

While this location based app may not seem like a popular choice for businesses out there (especially in Malaysia), FourSquare do offer great promotional functions for both product or service related businesses. How about a free dessert for every new check-in? Or a free basket of fries for those who check-in with 5 friends? Or a complimentary cold drink on a hot day? A free hair cut on the 5th check-in?

Types of Foursquare Specials - source of example: Optify

There is really no limit to what you can offer so be creative! Consumers love getting rewarded so do that and earn yourselves in their good books and positive reviews. Note: FourSquare also allows users to leave tips and share their location with their friends so that’s free publicity!

Idea #3: Special Fan Features on Facebook

Oreo Fan Feature

No, this is not a new Facebook functionality but it is surely a great way to get your customers involved. Oreo allows its fans to submit pictures of themselves with Oreos to be randomly featured on Oreo’s Facebook page. This not only gets your customers involved but that feeling to be featured on a brand’s profile photo, it’s definitely something to shout about.

Idea #4: Digital Vouchers / Coupons

McDonalds Malaysia Mid Month Giveaway Vouchers are a great way to drive online visits into offline sales. On top of that, online vouchers saves you the cost of printing AND physical distribution with a higher potential reach and conversion rate. Think about it, excited customers may be sharing the digital voucher with their friends across platforms – that’s free publicity, something printed vouchers may not be able to achieve. McDonalds Malaysia did gave out a whole bunch of digital vouchers in 2011, giving away Double Cheeseburgers to Mc Chickens on a Buy 1 Free 1 campaign. The result?

Customers queuing up for the offer around this outlet

While at it, sometimes it is also good to consider having something in return for the vouchers – it may be a simple database collection system to create your own email list or even a forced sharing mechanism (see #5 below).

Pizza Hut - share with your friendsIdea #5: Facebook Sharing

One of the biggest advantages of social networks is that it allows you to tap into the networks of others – and that can be done through sharing. Not only this can bring about visibility, it also promotes greater interaction and participation as sharing is essentially word-of-mouth (WOM) marketing. Pizza Hut launched a campaign on Facebook allowing fans to share 5 other spots on their new product. When all spots are filled, all 6 takes home free cinnamon sticks upon a specified purchase. Use sharing with caution though – it may turn your customers off. You do not want to make it too complicated just so they can redeem a free drink or a 10% off at your outlet. On the other hand, you do not want to leave yourself without benefit too so find the balance between the procedures and the freebie.

Have you come across a unique marketing campaign on social media? We would love to hear them!