Creativity derives from a world unknown to the creator.Being creative can be tough. It is often subjective and can be interpreted differently. However, the preservation of creativity even in this growing age of social media can bear much fruit to brands and companies, even individuals. As we face the social giant head on, we must grab it by the horns and evolve around it while maintaining the ability to stay creative. It is not an option, creativity can very well be the antidote to a brand’s stagnation.
HOW CAN YOU PRESERVE CREATIVITY ON SOCIAL MEDIA?
#1: REMAIN STILL: Allow serenity to get the best of you
Having all the possible distractions at our finger tips, we are doomed to never see the lights of peace and quiet. We are streamlined into a world of technology that can build a robot out of you. Make an effort to unglue your eyes from the computer screen, stretch those limbs of yours, grab your keys and head out to a place only you know.There, find the very space of simplicity and the roots of all creativity. Close your eyes and look around, shut your mind and think freely. Make time to engage socially with yourself before engaging social media. Don’t be afraid of originality, allow your thoughts to recalibrate, click the “refresh” button and livestream your creative ideas.
#2: BUILD A TRIBE: Look for and engage with creative communities
Since we are built to socialize and to have community, do just that! Preserving creativity calls for a team. A team of like-minded people to bounce off. Build a tribe, get connected to a community that has your back and will dodge a bullet for you and at the same time will shoot you with that very same gun.
Social media is fast and brutal, you as a creative individual need to find a creative hub/bank where people share resources, give constructive criticism and intensify ideas.
"Being creative on social media demands a wider perspective."
#3: LIVE AN ADVENTURE: Explore the vast world of all things creativeIf you haven’t yet taken some pleasure in an adventure, it’s time to put on those boots and rough it out. Creativity is periodically growing; it is a risk taker. Being creative on social media demands a wider perspective. Imagine taking a rocket to have a bird’s eye view of the world; seeing the horizon of the earth and as you go higher, to witness the magnificent curvature of the earth. Explore the vast world of creativity be it online, in libraries, through other creatives or even through the lens of mother nature.
#4: BE CRAZY: Unleash your mind and think BIG, scale it down later on
We often fear the unreachable. We cave our minds, void it of limitless imagination. In order to preserve and add flavor to creativity in this social media generation, it is more than necessary to think big. Being practical is important, but generating ideas while stuck to the ground misses the point of greater heights.
There is a need to let your imagination go wild, there is a time to come back down to earth. However, let’s take off first and land later on, do not miss out on the fresh thoughts that hovers above our minds. Social media creates an avenue for crazy, big and fresh ideas.
As you can conclude that preserving creativity, especially on social media requires extra effort and intentional self-responsibility. Don’t give up creating and innovating! We need you to make an exceptional difference on social media.