Archive for : content marketing

How to Become a Copywriter in 3 Simple Steps

Typing on Computer

Anyone can write copy.

In fact, anyone can write good copy.

If you pay close attention to your surroundings, you will find that good copy is all around. Whether it’s the things you see or the conversations you hear, copy is everywhere—as long as you can identify it.

But, what is copy?

Simply, copy means words.

Copy refers to the words you find in advertising, whether it is on billboards, in magazines or even social media postings.Yes, that means even your daily Instagram Stories involve copywriting!

All this while, you may have been writing copy without even realizing it. But now, it’s time to delve deeper and find out how to become a legit copywriter.

green-chameleon-21532

1. Start Writing.

The key to become a copywriter is to start writing intentionally.

During my college years, aside from my assignments and group projects, I began blog writing for topics I was interested in. I even picked up freelance copywriting and wrote for a Korean green tea company based in New Zealand. I made it a point to write at least one blog a week, and that’s how I grew in copywriting.

For you, it may be as simple as committing to write Instagram captions once a day. Whatever it is, start somewhere and keep on writing.

Bullet Journal

2. Develop a Copywriting Process.

Every copywriter has a process.

This allows them write copy quickly, consistently and thoughtfully. Here’s my copywriting process.

[Step 1: Do Your Research.]

Before even writing, you need to understand what you are writing about. This is a key phase that lays the groundwork for the following steps.

[Step 2: Know Your Target Audience]

It is important to understand who you are writing to. The person’s age, gender, preferences and even personality should influence the tone and manner of your writing.

[Step 3: Find Your Central Message]

Many times, copywriters try to include all the information they can find into one piece of copywriting, and the result is one big mess. It doesn’t matter whether you’re writing a 7-word headline or a 2,000-word blog article. Find the one thing you want to say and form everything else based on it.

[Step 4: Come Up With A Tagline]

Popular taglines and headlines stick with you, like Nike’s “Just Do It” and McDonald’s “I’m lovin’ it!” And these phrases form the base for how people perceive your brand. To learn how to write a killer headline, check out Copyblogger’s in-depth tutorial here.

Writing Tools

3. Build Your Copywriting Toolbox

When you’re facing writer’s block, or when you’re looking for just the right word to use, that’s when your copywriting toolbox comes in handy. Here are a few of my copywriting tools.

[Swipe File]

This is a copywriter’s moodboard. It can contain various kinds of words, phrases or copywriting examples that a copywriter finds inspiring or helpful.

Swipe File GIF

My swipe file contains a list of power verbs and proven keywords that help create urgency, build trust and inspire action. Start building yours today, or refer to sites like Swiped.co to get more info.

[Thesaurus or Words-to-use.com]

Using the same words over and over and over again can get repetitive. That’s why tools like these help copywriters keep their copy fresh and interesting.

My personal favourite is Words-to-use.com because it provides you with words, phrases and sentences related to a specific category. For instance, the meat and seafood category alone contains over 200 adjectives!

[Listen]

The most important skill of a copywriter is not the ability to write, but the ability to listen.

A lot of amazing copy comes from what you hear throughout the day. As a content strategist, I find that the best time to gather copy is during meetings and conversations with people. Usually, hidden gems can be found when someone who’s passionate about a project shares his or her heart.

Storm Trooper Pointing at Camera

You Can Be A Copywriter Today.

There you go, all it takes to become a copywriter are these 3 simple steps.

Stop thinking and start writing today!

5 Types of Engaging Social Media Posts

Postings = Oxygen to your social media platforms.

More often than not, content creators crack their head to produce content for their Facebook pages, Twitter and so on. No matter the struggle, it is vital for you to remain creative and craft some engaging content for everyday postings.

5 Types of Social Media Postings to keep a page running and breathing:

#1: THE VISUAL: Uploading pictures that capture attention

Visuals are naturally more eye catching. If we take a look at your Facebook newsfeed, it does not take long for you to realize that it is filled with activities and posts. With that in mind, visuals usually are more appealing and usually takes up more space in the newsfeed. Couple that with an interesting one line statement, you will have a higher chance of winning more viewers. Plus, your Facebook page name travels together with every share by your friend or a friend of your friend, it is basically getting the mileage you always hoped for.

#2: THE QUESTION: Asking questions and prompting feedback from fans

 

Fans love to be involved in your brand. When prompted correctly, they can be a tool for higher sales in the long run. Ask them questions and receive their feedback. Analyze their thoughts and utilize these feedback to improve your brand and service.

#3: THE BLANK: Leaving a blanked space for fans to engage

Allowing fans to have a say in your brand is what grows a brand today. Craft a sentence and leave a blank for fans to fill in their answers / thoughts so to increase engagement. Allowing fans to finish your sentence or write their own statuses enhances brand relation. Fans will feel more connected to the brand; remember it is all about your relationship with your customer that counts.

#4: THE BUZZ: Sharing tips related to your industry

Get on up with the latest happenings in your industry. Bring your fans up to speed by sharing with them any piece of article / information that concerns your industry. There are a few reasons why people like brand pages on Facebook, but one obvious fact is that they become fans because they relate to your brand. They are interested to know more and stay updated with latest announcements either pertaining to your brand or industry. So, share relevant news and keep your fans on their toes.

#5: THE FUN FACTOR: Incorporating humor

There is a child in every person. That goes for all your fans too. Do not limit or red tape your page’s content to only what is formal and serious. Throw in the fun! Add in a hint of humor to enlighten your fans. Having that said, do take precaution to not overstep the boundaries of fun. There are times when you are not sure of the “fun” content; one man’s meat is another man’s poison. Therefore, always run through those humor posts with your colleagues or superiors, better yet your content strategist or community manager. Above all, keep it light, clean and engaging, enough to bring a smile.

These are only a few to get you started on your everyday postings. Ultimately, you need to know your fans and craft a content strategy that suits your audience. Use the suggestions above wisely and creatively. Remember, crafting content for your social media postings is fresh air both to you and your fans. Keep it pumping!

What types of postings do you usually use and do you have any new and creative ones to share? I would love to hear from you!