Branding is simple and it should be. The goal is to establish a recognisable name, symbol, design, outlook that serves as a unique identity of a product or service. It tells of your story and the experience that customers can expect. It boils down to perception. So, what is digital branding? Simply put, brands these days do not solely rely on offline mediums to cultivate their brand. Brands are leveraging on digital mediums such as websites, social media, mobile apps, digital advertisements, email and the likes, to solidify their online position; allowing a more wholesome experience.
Creating a brand perception online takes into account all the possible digital platforms that your customers are actively on. The term ‘digital’ can be broken down to 4 main elements – Interactivity, Multichannel, Virility and Progressiveness. Each of these has its own benefit towards your brand. Let’s break it down.
Your brand’s content requires a channel as an outlet. Digital platforms are at your fingertips. Set them up and integrate them to showcase your brand.
Having a digital base allows customers to have quicker access to the brand’s identity; allowing them to make quicker decisions on engaging with it. The more customers feed on it, the potential to go viral is higher.
Integrate your branding strategies. Cultivate a habit to unify your brand identity both online and offline. Digital branding is becoming a staple method of branding. Jump on board! Read Part 2 for the results for digital branding.
In order to progress, we need to have all our branding channels at hand. Digital allows that. It allows for versatility.