Archive for : online positioning

8 Sure-fire Tips to Enhance Your Brand’s Social Media Profile in An Hour or Less!

Social Media Profile

Your brand’s social media profile is the first impression people get of your brand online. When people go through your Facebook, Twitter or Instagram, the look of your brand can determine whether people click “follow” or scroll right by.

So, don’t settle for less. Just follow these 8 sure-fire tips, and your brand’s social media will look as good as new and start attracting people that matter for your business.

Table Writing Book

1. Beef up your social media bio.

Your company’s social media bio tells the story of your brand. When people read your bio, they should be able to know at a glance:

  • What is the ONE message your brand wants to convey?
  • What does your brand offer, or rather, what’s in it for them?
  • Keep your social media bio concise and to the point. And make sure to include links to your website, blog and other social media platforms. This gives your brand credibility and increases your online reach.

    Stormtrooper Graffiti

    2. Stand out with unique hashtags.

    KitKat features their iconic hashtag, #HaveABreak, throughout all their social media platforms. Not only does this unique hashtag increase reach and engagement, it gives followers something to tag on to whilst encouraging user-generated content. You can even have specific hashtags to differentiate between events, contests and promotions.

    Break the mold and figure out a hashtag that works for your brand today!

    3. Listen, accept and reply.

    In a sea of thousand supporters, there will always be one critic and let’s face it – that’s reality.

    Not every comment is worth replying. However, your brand should always be active in addressing comments, compliments and even complaints. The key is to listen, empathize and communicate in a friendly, human way — perhaps with even a touch of sass and humor. One of the brands that does this best is Wendy’s and you can find out why below.

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    4. Be vigilant of tagged posts.

    Be aware of tagged posts that link to your social media profile, as it might drastically affect how your followers perceive your brand image. Take the step to screen out any unwanted tagged posts by checking your photo-tagging settings and making sure they reflect your social media policy. But don’t just turn it off! Learn how to use it to your advantage.

    For tagged posts that reflect your brand’s image well, be sure to interact with those posts and even feature them on your profile. This will drive engagement with your followers and enhance your brand’s social media profile.

    Visually Rich Colourful

    5. Pop with visuals.

    Be visually rich.

    Make your posts pop with graphics, visual effects and bright contrasting colors. For your brand’s Instagram, note that your feed’s theme should reflect your brand’s message.

    Subtle, pastel colors with pink undertones reflect soft, soothing tones that are great for feminine fashion sites and its aesthetics.

    Strong, bold colors dominated by red and black tones symbolizes confidence, power and strength, which might work well for a more formal, professional-looking outcome.

    Still thinking about what colors suit your brand online? Find out more here.

    6. Size always matters — especially for images!

    If you thought having stunning visuals is enough, think again. Spend those few extra minutes to accurately crop and resize the photos for your social media profile.

    Consider how your visuals will show up on your social media profile, whether it will be blocked by another element, and plan accordingly.

    The last thing you want is for your brand’s logo to be cropped off accidentally!

    7. Outline keywords for SEO.

    In simple terms, Search Engine Optimization (SEO) involves coming up with keywords and optimizing your website based on those keywords. Not only is SEO important for your website, but make sure you incorporate those keywords across your social media for consistency and brand recognition online.

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    8. Consistency is key!

    After going through all these steps, the final key is to be consistent throughout your social media platforms and content.

    People follow your social media profiles because they enjoy seeing who you are as a brand. The more people see your consistent images, the more likely your brand will stay on top of mind. So, make sure you are consistent with your images, logos, profile handles and tone of voice to really cement your fan base.

    Still need some help building up your brand’s social media platforms? Let’s get connected and see how we can help to enhance your brand’s image online today! Get in touch here.

    Written by: Savitha Ravindran

    Working at OpenMinds as a social media intern. Currently pursuing a bachelor’s degree BA (HONS) in International Business Management at Asia Pacific University of Technology and Innovation (APU). An avid traveller and lover of all things antic, she prefers to spend her free time reading and honing her writing skills.

    OM x BFM | December 2017

    OpenMinds at BFM

    OM x BFM is a recap of our monthly podcast with our friends at BFM (Listen to the full episode here). In December 2017, we’ll be looking at a few new features on Instagram as well as an ad buying update from Facebook that we know marketers will like!

    1. Instagram introduces Stories Archive & Stories Highlight.

    Instagram Stories was born as a type of ephemeral content—here today and gone tomorrow. But with this latest update, Instagram is allowing you to not only archive your Stories, but to also highlight them to all your followers on your Instagram feed.

    Until now, any budget invested in an Instagram Story had a 24-hour window to generate ROI or fulfil any KPI decided by the brand. With this new feature, brands will have more control and even greater opportunities to showcase their best moments and key highlights on Instagram.

    2. Instagram is testing out regramming function.

    Another interesting update is that Instagram is possibly adding a “Regram” button within the app. This would be huge for users and brands alike because it saves the trouble of having to manually screenshot or use third-party apps to repost content.

    If you think about it, having such a button would be logical because sites like Facebook and Twitter already have the “share” and “retweet” button. Nevertheless, this is something worth looking out for in the coming year!

    3. Instagram allows you to follow a hashtag.

    Probably one of the biggest updates this month is Instagram’s new feature that allows you to follow a hashtag just like you follow a user. Instead of having to manually search a hashtag each time you’re on Instagram, you’ll now get automatic updates on your feed from the hashtags you love!

    For brands and marketers, it’s time to up your hashtag game. It no longer suffices to just have 30 random hashtags. Instead, get creative and put effort in creating hashtags that will build a following.

    4. Facebook introduces more tools for advertisers.

    Once again, Facebook has come up a range of new tools aimed at helping brands reach their audiences more effectively.

    Dynamic Language Optimization allows advertisers to create a single ad set, while Facebook helps to match users to their preferred language based on location.

    Multi-city Targeting gives advertisers the ability to target their ads to different cities, while providing additional insights on the market size of those cities.

    Multi-Country Lookalikes helps advertisers to form new sets of audiences not only based on their interests and demographcis, but also in multiple countries.

    FB IQ Cross-Border Business Insights Finder shows advertisers comparative data from other countries. That means advertisers will gain insights on what has worked and hasn’t worked for brands in certain countries, allowing advertisers to make better and informed decisions when buying ads internationally.

    In general, these new tools are making it easier for businesses to expand and reach an optimized range of international audience. This goes to show how Facebook is continuing on its mission to make the world borderless.

    That’s all the updates we have for December 2017. Stay tuned for our special blog post on “The Top 4 Social Media Trends in 2017″ this week!

    Digital Branding [Part 2]: The Results

    Digital branding has its merits in producing fantastic results towards businesses both small and large. It is a means to personal branding too as we look towards an integrated digital era where work and personal ambitions combine in a unified online persona. Let’s take a look at what you can reap as you focus on digital branding.

    1. PLATFORM PREPARATION

    “By failing to prepare, you are preparing to fail” – Benjamin Franklin. We are uncertain of the future if we do not start preparing and using technologies of the future. Digital branding allows you to constantly work and massage digital assets such as social media platforms where it acts as a place for content dissemination to a ready community.

    2. PEOPLE (Community)

    Once you get into the momentum of preparing your social media platforms, the constant exercise of digital branding allows you to build a community of advocates that will have a higher chance of brand loyalty and communication. Content fed to them are more relevant and allows for a more receptive bunch of consumers.

    3. CITIZEN JOURNALISM

    A community is made up of different individuals that have their own characteristic and level of advocacy towards your brand. In the case of customer to customer (C2C) marketing, these individuals that are highly vocal; always willing to share their experience, will be your evangelists. They become your journalists to push for your brand’s promise, experience and product / service.

    4. FIRST IMPRESSIONS

    Building your brand digitally allows for quick feedback. First impressions online are vital to whether that lead stays or drops out. With proper digital branding and strategising, your brand has higher chances of capturing that lead with multiple impressions; curating content and a brand image that suits that lead. Make sure to constantly ensure that your brand is on-point with its overall look and messaging.

    5. LEAD GENERATION

    Ultimately, brands want to generate leads and convert them into customers. With a ready platform, a committed community and brand evangelists, it is almost in auto-pilot when a potential customer discovers your brand. If that lead is your target audience, proper digital branding allows for a quicker feedback and decision making from that lead. Take it one step further and capture that lead with a campaign; collect their data in exchange for a reasonable gift / prize so that they can experience your brand with a lower barrier of entry. Note: Always state clear terms of data usage, do not misuse data for mass marketing. Your brand can still run without an online presence or any form of digital branding. However, what sets your brand apart with digital branding is the headstart you have to manoeuvre through the changing times, intentionally communicate with your intended target audience and stay far in front of your competitors. Give your brand that edge and make it global.

    Read Part 1 for the benefits of digital branding.

    Digital Branding [Part 1]: The Benefits

    Branding is simple and it should be. The goal is to establish a recognisable name, symbol, design, outlook that serves as a unique identity of a product or service. It tells of your story and the experience that customers can expect. It boils down to perception. So, what is digital branding? Simply put, brands these days do not solely rely on offline mediums to cultivate their brand. Brands are leveraging on digital mediums such as websites, social media, mobile apps, digital advertisements, email and the likes, to solidify their online position; allowing a more wholesome experience.

    Creating a brand perception online takes into account all the possible digital platforms that your customers are actively on. The term ‘digital’ can be broken down to 4 main elements – Interactivity, Multichannel, Virility and Progressiveness. Each of these has its own benefit towards your brand. Let’s break it down.

    1. Interactivity

    Gone are the days of one-way communication. Brands have to embrace a rather engaging approach to attract customers. Digital branding allows for greater interactivity where brands can choose different elements within a content to be marketed in a more engaging manner. For example, showcasing your product USPs via a GIF, hosting a live video on Facebook / Periscope / YouTube and responding to comments on-the-go, launching clickable banner ads on related websites.
    Allow your customers to do something, get them in on the experience. This will create a deeper branding strategy.

    2. Multichannel

    Having your brand strongly vested in digital branding allows for a convergence of different platforms. Imagine your brand’s identity being unified across multiple online platforms (social media, email, online advertisements, chat applications) with different display mediums; all in unison, preaching one message yet customised to every customer.
    Your brand’s content requires a channel as an outlet. Digital platforms are at your fingertips. Set them up and integrate them to showcase your brand.

    3. Virality

    Virality has come a long way and has been misused many times. Having your brand go viral is a post result instead of a pre-planned process. There are viral elements to potentially push your brand towards a further reach in a short period of time but there is no guarantee. The beauty of digital branding is that brands can easily pick up speed by customers’ engagement through shares, clicks, recommendations, feedbacks, dark social and so on.

    Having a digital base allows customers to have quicker access to the brand’s identity; allowing them to make quicker decisions on engaging with it. The more customers feed on it, the potential to go viral is higher.

    4. Progressiveness

    As you continue to uphold a digital branding strategy, you will realise that it is easier to expand your brand’s appeal in order to progress in this fast changing environment we live in.

    In order to progress, we need to have all our branding channels at hand. Digital allows that. It allows for versatility.
      Integrate your branding strategies. Cultivate a habit to unify your brand identity both online and offline. Digital branding is becoming a staple method of branding. Jump on board!

    Read Part 2 for the results for digital branding.