Archive for : Social media

8 Sure-fire Tips to Enhance Your Brand’s Social Media Profile in An Hour or Less!

Social Media Profile

Your brand’s social media profile is the first impression people get of your brand online. When people go through your Facebook, Twitter or Instagram, the look of your brand can determine whether people click “follow” or scroll right by.

So, don’t settle for less. Just follow these 8 sure-fire tips, and your brand’s social media will look as good as new and start attracting people that matter for your business.

Table Writing Book

1. Beef up your social media bio.

Your company’s social media bio tells the story of your brand. When people read your bio, they should be able to know at a glance:

  • What is the ONE message your brand wants to convey?
  • What does your brand offer, or rather, what’s in it for them?
  • Keep your social media bio concise and to the point. And make sure to include links to your website, blog and other social media platforms. This gives your brand credibility and increases your online reach.

    Stormtrooper Graffiti

    2. Stand out with unique hashtags.

    KitKat features their iconic hashtag, #HaveABreak, throughout all their social media platforms. Not only does this unique hashtag increase reach and engagement, it gives followers something to tag on to whilst encouraging user-generated content. You can even have specific hashtags to differentiate between events, contests and promotions.

    Break the mold and figure out a hashtag that works for your brand today!

    3. Listen, accept and reply.

    In a sea of thousand supporters, there will always be one critic and let’s face it – that’s reality.

    Not every comment is worth replying. However, your brand should always be active in addressing comments, compliments and even complaints. The key is to listen, empathize and communicate in a friendly, human way — perhaps with even a touch of sass and humor. One of the brands that does this best is Wendy’s and you can find out why below.

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    4. Be vigilant of tagged posts.

    Be aware of tagged posts that link to your social media profile, as it might drastically affect how your followers perceive your brand image. Take the step to screen out any unwanted tagged posts by checking your photo-tagging settings and making sure they reflect your social media policy. But don’t just turn it off! Learn how to use it to your advantage.

    For tagged posts that reflect your brand’s image well, be sure to interact with those posts and even feature them on your profile. This will drive engagement with your followers and enhance your brand’s social media profile.

    Visually Rich Colourful

    5. Pop with visuals.

    Be visually rich.

    Make your posts pop with graphics, visual effects and bright contrasting colors. For your brand’s Instagram, note that your feed’s theme should reflect your brand’s message.

    Subtle, pastel colors with pink undertones reflect soft, soothing tones that are great for feminine fashion sites and its aesthetics.

    Strong, bold colors dominated by red and black tones symbolizes confidence, power and strength, which might work well for a more formal, professional-looking outcome.

    Still thinking about what colors suit your brand online? Find out more here.

    6. Size always matters — especially for images!

    If you thought having stunning visuals is enough, think again. Spend those few extra minutes to accurately crop and resize the photos for your social media profile.

    Consider how your visuals will show up on your social media profile, whether it will be blocked by another element, and plan accordingly.

    The last thing you want is for your brand’s logo to be cropped off accidentally!

    7. Outline keywords for SEO.

    In simple terms, Search Engine Optimization (SEO) involves coming up with keywords and optimizing your website based on those keywords. Not only is SEO important for your website, but make sure you incorporate those keywords across your social media for consistency and brand recognition online.

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    8. Consistency is key!

    After going through all these steps, the final key is to be consistent throughout your social media platforms and content.

    People follow your social media profiles because they enjoy seeing who you are as a brand. The more people see your consistent images, the more likely your brand will stay on top of mind. So, make sure you are consistent with your images, logos, profile handles and tone of voice to really cement your fan base.

    Still need some help building up your brand’s social media platforms? Let’s get connected and see how we can help to enhance your brand’s image online today! Get in touch here.

    Written by: Savitha Ravindran

    Working at OpenMinds as a social media intern. Currently pursuing a bachelor’s degree BA (HONS) in International Business Management at Asia Pacific University of Technology and Innovation (APU). An avid traveller and lover of all things antic, she prefers to spend her free time reading and honing her writing skills.

    The Top 4 Social Media Trends in 2017

    Facebook Live

    2017 has been an exciting year for social media! We’ve seen major updates, introduction of new content formats and redesigns across many social media platforms.

    If you just breeze through some of the top social media sites, you’ll realise that each of them have been evolving to meet the demands of social media users.

  • Facebook introduced multiple features and updates, as expected.
  • YouTube redesigned their logo and introduced the dark theme.
  • Twitter lifted the cap for 140 characters and extended it to 280 characters.
  • Snapchat redesigned their entire interface.
  • But Instagram takes the cake this year for the way they have dominated the market with the widespread adoption of Instagram Stories and the addition of the Instagram business tool. Read on to find out what were our top 4 picks for social media trends in 2017!

    1. Instagram becomes more like Facebook.

    With the introduction of Instagram business tools, the platform is evolving to cater more towards brands and marketers (similar to Facebook). Before this, businesses had difficulty gaining insights into how their Instagram page was doing. Now, they are able to receive insights about followers, page performance, demographics, and trends for future references. Instagram has also made it easy for marketers by allowing them to buy ads directly fromt the platform.

    Early in July, Instagram had 15 million business profiles; now, the platform boasts of more than 25 million active business profiles. The fact is that businesses are getting noticed on Instagram, with 80 percent of users following at least one business account.

    So if you’re a business, but you are not yet on Instagram Insights, get on with the program because you are missing out! All it takes is a click within your app.

    2. Ephemeral content remains relevant.

    When we used to talk about ephemeral content, we would think about Snapchat. However, this year Instagram Stories has dominated most of the conversation surrounding this topic. Not only has Instagram Stories taken over Snapchat in terms of users, Instagram Stories has earned its position as the ultimate platform for this type of content.

    While Instagram has over 500 million daily active users, 300 million of those are on Instagram Stories each day. That’s a whopping 60 percent of users that have adopted Instagram Stories as part of their daily lives. It’s no wonder that advertisers, brands and influencers have been jumping on Instagram Stories as their platform of choice—sometimes even more so than their actual Instagram feed.

    We’ve seen an array of new features on Instagram Stories this year—Boomerang, Superzoom, polls and recently the ability archive and highlights Stories. We can only expect for more of the unexpected in 2018.

    3. Live video gains traction.

    Many people said 2017 would be the year of video, but it turned out to also be the year of live video. While the concept may have started out with Meerkat, and later Periscope, this year has seen Facebook, Instagram, Twitter and YouTube go live.

    Live video is appealing because of the authentic nature of it. You don’t have full control over what happens once you go live, and that sort of spontaneity or even uncertainty makes live videos so much more worth watching.

    According to Forbes, users receive 200% more notifications for live video compared to all other activities. This shows how much the social media giants have been pushing for live video in 2017, however only time will tell if the novelty of this content format will wear off.

    4. Talking to robots becomes the norm.

    The fourth major trend we saw in 2017 was the evolution of interaction on social media, especially with the implementation of chatbots. For starters, we’ve seen many brands using simple chatbots on social media to respond to frequently asked questions. This has helped brands to improve their overall response time and customer service experience.

    Chatbots have evolved to a point where some of them are even able to generate qualified leads. Some companies have been able to contain the whole customer journey from awareness to purchase within Facebook Messenger, giving users a seamless experience.

    In fact, the growth of AI this year has also been seen across industries, whether it’s Amazon’s Alexa or Apple’s Siri. And we can probably expect more of AI integration within the realm of social media in 2018 and beyond.

    That sums up our major social media highlights for 2017. Let us know in the comments below what you consider the social media highlight of the year.

    OM x BFM | December 2017

    OpenMinds at BFM

    OM x BFM is a recap of our monthly podcast with our friends at BFM (Listen to the full episode here). In December 2017, we’ll be looking at a few new features on Instagram as well as an ad buying update from Facebook that we know marketers will like!

    1. Instagram introduces Stories Archive & Stories Highlight.

    Instagram Stories was born as a type of ephemeral content—here today and gone tomorrow. But with this latest update, Instagram is allowing you to not only archive your Stories, but to also highlight them to all your followers on your Instagram feed.

    Until now, any budget invested in an Instagram Story had a 24-hour window to generate ROI or fulfil any KPI decided by the brand. With this new feature, brands will have more control and even greater opportunities to showcase their best moments and key highlights on Instagram.

    2. Instagram is testing out regramming function.

    Another interesting update is that Instagram is possibly adding a “Regram” button within the app. This would be huge for users and brands alike because it saves the trouble of having to manually screenshot or use third-party apps to repost content.

    If you think about it, having such a button would be logical because sites like Facebook and Twitter already have the “share” and “retweet” button. Nevertheless, this is something worth looking out for in the coming year!

    3. Instagram allows you to follow a hashtag.

    Probably one of the biggest updates this month is Instagram’s new feature that allows you to follow a hashtag just like you follow a user. Instead of having to manually search a hashtag each time you’re on Instagram, you’ll now get automatic updates on your feed from the hashtags you love!

    For brands and marketers, it’s time to up your hashtag game. It no longer suffices to just have 30 random hashtags. Instead, get creative and put effort in creating hashtags that will build a following.

    4. Facebook introduces more tools for advertisers.

    Once again, Facebook has come up a range of new tools aimed at helping brands reach their audiences more effectively.

    Dynamic Language Optimization allows advertisers to create a single ad set, while Facebook helps to match users to their preferred language based on location.

    Multi-city Targeting gives advertisers the ability to target their ads to different cities, while providing additional insights on the market size of those cities.

    Multi-Country Lookalikes helps advertisers to form new sets of audiences not only based on their interests and demographcis, but also in multiple countries.

    FB IQ Cross-Border Business Insights Finder shows advertisers comparative data from other countries. That means advertisers will gain insights on what has worked and hasn’t worked for brands in certain countries, allowing advertisers to make better and informed decisions when buying ads internationally.

    In general, these new tools are making it easier for businesses to expand and reach an optimized range of international audience. This goes to show how Facebook is continuing on its mission to make the world borderless.

    That’s all the updates we have for December 2017. Stay tuned for our special blog post on “The Top 4 Social Media Trends in 2017″ this week!

    5 Types of Facebook Fans and How to Win Them

    Have you ever wondered what are the types of fans that have liked you on Facebook, beyond the given demographics? The thing is this – it is impossible to please every single one of them with a single update and at the same time, bombarding your fans with updates of different nature will drive them away too.

    The trick: Talk to them, not at them.

    Truth be told, there isn’t a need to engage every single one of your fans all the time simply because not all of them can be reached at one go. Instead of trying to please everyone, try identifying the types of fans you have and understanding the 5 different types of Facebook fans will help you engage them better, at their pace.

    #1: The Friend

    These are the people you know and maybe you’ve invited them to like your page and they did. Many pages started with this to get a head start in the number of fans (and it is absolutely fine) but that also poses a challenge – to keep them engaged or ‘entertained’. I say it’s a challenge because they may not actually like what you have to offer, but did it as a mere form of support.

    What to do?

    While they are a challenge, they can work to your advantage as you (should) have a better idea on their preferences. Try breaking them into smaller groups based on their interest (e.g. sports / cooking / gaming) and ask yourself, “What would they like to see?” and try creating content in that area.

    They make great sounding boards too! Ask them for opinions to see how are you doing thus far – are your updates too frequent? Are they relevant? Are they eye-catching enough? These are great people to receive honest feedback from. Occasionally, consider getting them to promote your updates / content for you.

    #2: The Observer

    This group of fans may have liked your page for various reasons – whether its because a friend did the same, something you posted caught their attention or they liked you by accident (it happens). Regardless of how they liked your page, these are fans that prefers consuming content instead of participating.

    What to do?

    This is a tough one and there’s no one way to do it. Experiment. And keep experimenting. You’ll need to be able to sniff out what content sells and what does not. Are your fans more receptive to photos, quotes, videos, product updates, event updates or polls?

    Note: most observers are reluctant to post a comment but they may be good ‘likers’. Use that as an initial indication to determine which content type works and see if you can push it further the next time by initiating a simple call-to-action.

    #3: The Customer

    It is common for brands to think that this is the most important group of fans – but they aren’t (we’ll come to that soon). These are fans that your brand has come in contact with in one way or another – through a roadshow, a past purchase, a flyer that has created an interest in them or fans that are saying “Let’s see what you’ve got”.

    What to do?

    Don’t sell. Instead, provide value. Consider providing them social exclusives. Show them how you are improving and how mindful you are to meet their needs and expectations and always look out for opportunities to reward their support. KRAFT Macaroni & Cheese went as far as producing a ‘Likeapella’ to say ‘Thank You’ to 4,800 fans that Liked them on their Facebook page. Now that’s one special way to say thank you!

    #4: The Advocate

    Nope, these aren’t the most important group of fans either. These fans are awesome to have for every business (who doesn’t want their customers talking about them anyway?) and will actively ‘Like’, ‘Share’, comment and even reply to other fans on your behalf.

    What to do?

    Don’t smile to yourself and leave them be. Acknowledge their support, contribution and help by simple rewards and recognition. Tools like Crowdbooster are great (and free!) to identify which are the most engaging fans on your page. Mashable went to the extend of putting up a wallpaper of all their Facebook fans in their office.

    #5: The Haters

    These fans are what brands fear the most. In fact, this is the reason why many brands do not want to have an online presence – the fear of negative comments and bashing from the fans. However, this group of fans is in fact the most important of them all for one reason: a chance to show them (and the other fans) your dedication and sincerity to them.

    What to do?

    Address them and address them quick. Negative comments spread like wildfire over social platforms and it is up to you to reply them almost as soon as you spot them, but tactfully. Do not, ever, delete or hide their complaints for whatever reasons or to defend yourself. Instead, apologize first and seek whatever clarifications you would require and always offer to compensate.

    In most cases, your Advocates will step in to defend against your plight and this is the perfect opportunity to show them that you indeed care and value your fans and to turn haters into lovers.

    Everyone is a Potential Customer

    By now you should have noticed that regardless of the type of fan they are, every fan is a potential (repeating) customer. Take some time to understand, to experiment and to converse at their own pace and you will be seeing results soon.

    What type of fans do you have and how have you been engaging them? I would love to hear your thoughts!

    Social Only Exclusives

    Exclusivity is not a new marketing strategy. It has always been a friend of both marketers and consumers. Whether it is a service or a product, exclusivity has the ability to make one feel special, appreciated and belonged. With the increasing importance of having an online social presence, marketers have been asking this question:
    “How do I invoke that very same feeling online?”

    5 Ideas for Creating Social Only Exclusives

    Leneys Facebook Page

    click for larger image

    Idea #1: Facebook Fan Gates

    This is perhaps one of the most popular ways business and brands are capitalizing on Facebook today and it’s a great way to grow your presence online – but it isn’t as simple as just placing a welcome message (where most do). Consider describing the benefits of “Liking” your page, what can followers expect and a call to action. Even better, place a Facebook widget to show friends that have already “Liked” the page (it gives them another reason to “Like” you). Source of example: Leneys    

    Idea #2: FourSquare

    While this location based app may not seem like a popular choice for businesses out there (especially in Malaysia), FourSquare do offer great promotional functions for both product or service related businesses. How about a free dessert for every new check-in? Or a free basket of fries for those who check-in with 5 friends? Or a complimentary cold drink on a hot day? A free hair cut on the 5th check-in?

    Types of Foursquare Specials - source of example: Optify

    There is really no limit to what you can offer so be creative! Consumers love getting rewarded so do that and earn yourselves in their good books and positive reviews. Note: FourSquare also allows users to leave tips and share their location with their friends so that’s free publicity!

    Idea #3: Special Fan Features on Facebook

    Oreo Fan Feature

    No, this is not a new Facebook functionality but it is surely a great way to get your customers involved. Oreo allows its fans to submit pictures of themselves with Oreos to be randomly featured on Oreo’s Facebook page. This not only gets your customers involved but that feeling to be featured on a brand’s profile photo, it’s definitely something to shout about.

    Idea #4: Digital Vouchers / Coupons

    McDonalds Malaysia Mid Month Giveaway Vouchers are a great way to drive online visits into offline sales. On top of that, online vouchers saves you the cost of printing AND physical distribution with a higher potential reach and conversion rate. Think about it, excited customers may be sharing the digital voucher with their friends across platforms – that’s free publicity, something printed vouchers may not be able to achieve. McDonalds Malaysia did gave out a whole bunch of digital vouchers in 2011, giving away Double Cheeseburgers to Mc Chickens on a Buy 1 Free 1 campaign. The result?

    Customers queuing up for the offer around this outlet

    While at it, sometimes it is also good to consider having something in return for the vouchers – it may be a simple database collection system to create your own email list or even a forced sharing mechanism (see #5 below).

    Pizza Hut - share with your friendsIdea #5: Facebook Sharing

    One of the biggest advantages of social networks is that it allows you to tap into the networks of others – and that can be done through sharing. Not only this can bring about visibility, it also promotes greater interaction and participation as sharing is essentially word-of-mouth (WOM) marketing. Pizza Hut launched a campaign on Facebook allowing fans to share 5 other spots on their new product. When all spots are filled, all 6 takes home free cinnamon sticks upon a specified purchase. Use sharing with caution though – it may turn your customers off. You do not want to make it too complicated just so they can redeem a free drink or a 10% off at your outlet. On the other hand, you do not want to leave yourself without benefit too so find the balance between the procedures and the freebie.

    Have you come across a unique marketing campaign on social media? We would love to hear them!

    Are You Integrating Your Social Media Marketing Efforts?

    With the adoption and acceptance of social media among businesses and consumers continue to grow, it is likely that your business already has a blog, a Facebook page, a Twitter handle, a YouTube channel or a Google+ page. That isn’t bad at all but let’s face the fact – it is getting a little crowded on social networking platforms, yes? Your competitors are on it and perhaps your small business seems to be on the losing end when compared to your larger counterparts. Alternatively, maybe you’re raking in the “Likes” or the “Follows” and you’re thinking that you’ve succeeded in becoming social. Either way, you thought wrong and here’s why:

    Social media is not just a game for the large in size.

    Unlike certain sports such as American football where physique does matter, social media is a fair game. It also favors small businesses a lot. And by that I really mean, a LOT. Sure, your competitors may be a digit away in the number of ‘Likes’ compared to you but that doesn’t mean they’re doing it right simply because: 1. likes / followers can be bought (very affordable too!), 2. their fans aren’t responding to them (no conversations), 3. their page is deprived of updates (a ghost town), or worse, 4. their page is populated with updates that aren’t theirs (spam) So, are they successful now? Probably not. The thing is, you as a business owner or a marketer should be looking out for opportunities to integrate the power of social media into existing promotional avenues, or to create new ones.

    Here are three (3) integration points of social media to get you thinking on your next marketing campaign:

    wallmart facebook receipt

    Social Media Attribute #1: Networks

    What value do social media networks have if you cannot build your own networks on them? Your marketing campaign should incorporate ways that can assist you in growing your networks whether it is on Facebook or Twitter, it is always good to have an established network BUT, don’t stop there. Take it a step further to build your database by understanding your followers by collecting more information such as their email address to create an audience profile or just to keep in touch with them. Interestingly, research shows that consumers that follow your page / profile DO intend to hear more from you so use this privilege to your advantage. Don’t abuse (spam) them! Integration ideas: current e-newsletters, in-store promotional standees, press advertisements, roadshows / exhibitions, opt-in registrations, seminars / talks / workshops, pre-releases, product launches and etc.

    Social Media Attribute #2: Conversations

    Building your own network on social media platforms organically can be tough, and it is an on-going process. One of the key drivers of social media is that it allows you (or your business) to be social, and that means be conversational. Many businesses out there think their job ends at amassing “Likes” but the question is: “What’s next?”. Get conversations going with your followers. Ask questions, brainstorm for ideas, leave wishes on their profiles, share photos with them… and the list goes on. The trick is to be human and talk as a human, not a corporate figure. Integration ideas: FAQ page, website / blog (via comments), festive greetings, follow-up content (from other advertising sources), polls for consumer feedback and etc.

    Social Media Attribute #3: Sharing

    Your next marketing campaign should be something that has the ability to tap into the existing networks of your fans (or personal friends if you just got started) to get them to reach into their own networks. It can be something that they can easily share or actively participate.  It could be a simple contest, a video, fun facts or even some behind the scenes action behind your business. However, before going into the idea of creating something viral – let me also say that you cannot create something viral. Because viral just happens. It cannot be created on purpose. Most creators of viral content (including videos and games) often say that they did not expect it to become viral. Integration ideas: in-store promotions, website / blog, roadshows / exhibitions, mini games, videos, contests, seminars / talks / workshops, pre-releases, product launches and etc.

    Are you ready to kick start your next marketing campaign with social media?

    Keep the above in mind and you should be getting on right track in your marketing plans.
    Activate your fans, don’t just collect them like baseball cards. – Jay Baer, Convince & Convert