This 7-day campaign was timely strategized in conjunction with the exclusive (beta) launch of KL SOGO’s eCommerce storefront.
- Facebook App Development: A Facebook application was designed and developed to contain highlights of the online sale, along with the opportunity to request for entry via a secret code.
- eCommerce Integration: The Facebook application is actively integrated with the eCommerce system to validate membership status and sales items to be displayed to customers.
- Facebook Ads Purchase and Management: Strategic content were generated and posted throughout the campaign period with key posts promoted to reach a wider audience.
- Campaign Management & Monitoring: Enquiries towards the contest were attended to around the clock in which an end-of-campaign report was generated.
- Over 3,500 new followers gained on Facebook
- Reached more than 1.2 million users on Facebook
- Web traffic spiked to over 100,000 unique visitors
- Sales made equivalent to a 1000% increase
Project DetailsClient: KL SOGO
Project Awarded in: Q1 2014
Current Status: Completed.