Project Description

The Menarini Group is the world’s largest Italian biopharmaceutical company. With its recent foray of a new product in the Malaysian market, OpenMinds was tasked to establish the digital presence of this product for Malaysia.

  • Web Development: A localized microsite for the product is built based on a framework provided by the group’s headquarters which underwent a series of modifications to suit the local climate, including specialized content to further introduce the product in a more interactive manner.
  • Campaign Management & Monitoring: The visitor trend of the website is closely monitored to ensure that the number of visitors visiting are optimized across different channels including social media and search engines.
  • Search Engine Optimization (SEO): The re-positioning of the website allowed it to be ranked above its international counterparts such as in Singapore and Australia across popular search engines via a set of identified keywords.

Project Details

Client: Menarini Pte Ltd
Project Awarded in: Q3 2013
Current Status: Completed in Q4, 2013.