Project Description

R U Ready is an initiative of Prudential Malaysia targeted towards youths. Its main objective is to inspire the youths of today and to prepare them for the dreams that they have set out to achieve in life. Prior to an entrepreneurial workshop in February 2012, a series of educational online videos were created leading towards the main event.


Online Strategist Jan Wong from OpenMinds Resources was invited as a speaker among Nuffnang’s Co-founder, Timothy Tiah and Capital Asia Group’s Sales Director, Candice Lee. Each speaker covered topics on entrepreneurship from different perspectives – importance of social media, getting a start-up started, and the mindset of an entrepreneur. The workshop attracted over 120 enthusiastic youths at the PJ Live Arts Centre, Jaya One.

The complete video series can be found on R U Ready’s official YouTube channel.

Project Details

Client: Prudential
Opportunity Awarded in: 2012
Current Status: Completed.