This is OpenMinds

Following the pandemic, Bonia & Braun Buffel faced declining online conversions as well as low brand consideration among target consumers for leather goods. Furthermore, a lack of execution and management competency restricts effective strategy development and growth.

The bank has subscribed to multiple social analytics software and needed a firm to consolidate these data & to make sense of the numbers.

During the circuit breaker, AIA Singapore realised that it was an opportune time to equip their insurance agents with some basic social media skills in order to help boost sales through social media channels.

Physical retail outlets everywhere were badly hit due to Covid-19 and GNC Malaysia needed to ramp up its digital efforts to drive traffic to its e-commerce store.

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

JobStreet was unable to hold physical career fairs due to the pandemic, which disrupted their traditional recruitment strategy. They also had to deal with manual data entry processes for various employer information, which resulted in significant inefficiencies. The lack of a Content Management System limited their ability to manage content, limiting their ability to respond quickly to changing market demands.

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

Sime Darby Plantation’s legacy systems were slow, resulting in costly upgrades that limited the adoption of newer processes, as well as a lack of comprehensive communication among various systems in their ecosystem. Furthermore, information gaps, manual workflow handling, spreadsheet processes, and the lack of system-based controls all contribute to inconsistencies in data accuracy and oversight.

Wipro experienced a decline in E-commerce sales returns. Their Return on Ad Spend (ROAS) was below 1 despite a 5-digit ad spend while the Cost Per Acquisition (CPA) was on the rise.

Without a physical store, prospects and customers lack the in-store experience of familiar sales personnel that are able to create meaningful connections between the brand and in-store visitors. As a fully e-commerce brand, Jobbie set to discover new solutions to keep the brand consistently top-of-mind, especially in the competitive peanut butter market.