This is OpenMinds

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

The different business divisions within the organisation found it difficult to create effective digital marketing campaigns.

Local manufacturing and sportswear & sports gear brand owner with distribution dependency leading to lower profitability.

URStore had to cope with challenges such as limited resource allocation and management, which were affected by the Covid-19 pandemic. This had an effect on the company’s operational efficiency and client prioritisation in order to convert high-interest leads.

Truvisor was challenged by a lack of resources to run marketing campaigns and managing multiple brands, each of which required its own marketing efforts. It’s also difficult to communicate effectively when there are multiple external stakeholders involved.

The bank has subscribed to multiple social analytics software and needed a firm to consolidate these data & to make sense of the numbers.

Physical retail outlets everywhere were badly hit due to Covid-19 and GNC Malaysia needed to ramp up its digital efforts to drive traffic to its e-commerce store.

Sime Darby Plantation’s legacy systems were slow, resulting in costly upgrades that limited the adoption of newer processes, as well as a lack of comprehensive communication among various systems in their ecosystem. Furthermore, information gaps, manual workflow handling, spreadsheet processes, and the lack of system-based controls all contribute to inconsistencies in data accuracy and oversight.

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

Needed to catch up with large eCommerce players like Lazada & Zalora before completely losing their market share in the online retail space.