Digital Marketing & MarTech Case Studies

OpenMinds Group has delivered measurable outcomes for 100+ brands across APAC and Europe — from Fortune 500 enterprises to Malaysian SMEs. Every engagement is built on data, driven by strategy, and measured against real business results.

Digital Transformation

OpenMinds Group designs and executes digital transformation strategies for enterprises across retail, FMCG, agriculture, and manufacturing. Our work spans MarTech audits, performance marketing, and end-to-end system integration — built to deliver measurable business outcomes, not just digital activity.

case-study-digital-marketing-bonia-braun-buffel

Pillars of Training Sessions

Core Employees Participation

Bonia & Braun Büffel

| Retail

Post-pandemic decline in online conversions and weak brand consideration among target consumers. Internal skill gaps were limiting strategy execution across digital channels.

Solution

OpenMinds Group conducted a full digital audit across the omnichannel ecosystem, website CRO, and content strategy. Targeted capability workshops were delivered to 17 core employees across 4 training pillars, paired with a data-driven funnel strategy to close the execution gap.

Outcome

17 core employees upskilled across 4 training pillars — digital audit and capability programme that rebuilt execution competency across the omnichannel ecosystem, website CRO, and content strategy.

Digital Audit, Training

Corvan

| Home Appliances

Malaysian smart cleaning brand losing market share to Dyson, Roborock, and Xiaomi — with no clear digital acquisition strategy to compete.

Solution

Rapid audience testing via performance marketing on Shopee and Lazada, anchored in market research principles. Offers were iterated weekly based on conversion data.

Outcome

2.4x monthly sales within 2 weeks of launch. ROAS of 11.5x.

Data Analysis & Reporting, Digital Execution, Digital Strategy, Funnel Design, Performance Marketing, Retail Analysis

case-study-digital-marketing-corvan-asia

2.4X

Monthly Average Sales

11.5X

ROAS

case-study-digital-marketing-gnc-malaysia

30X

ROAS

GNC Malaysia

| Health & Wellness

Covid-19 forced GNC Malaysia’s physical retail to a halt. The brand needed to rapidly shift sales volume to its e-commerce store.

Solution

OpenMinds Group deployed a combined social content and Facebook advertising strategy, specifically engineered to drive e-commerce traffic and conversion at scale.

Outcome

Peak ROAS of 30x achieved.

Consultancy, Content Planning, Data Analysis & Reporting, Digital Execution, Digital Strategy, Performance Marketing

Maxx Sports

| Sports Apparel

Malaysian sportswear brand overly dependent on third-party distribution, eroding margins and limiting direct customer relationships.

Solution

Built a multi-channel paid media strategy to drive direct-to-consumer sales on Shopee and the brand's own e-commerce store — reducing distribution dependency.

Outcome

4x average monthly sales within 2 weeks of launch. ROAS of 3.5x.

Data Analysis & Reporting, Digital Strategy, Funnel Design, Performance Marketing

case-study-digital-marketing-maxx-sports

Monthly Average Sales

3.5X

ROAS

case-study-digital-transformation-robert-bosch

100mil+

Products tracked globally

50K+

B2B Users

14+

Active countries

Robert Bosch

| Supply Chain

Near-zero supply chain visibility beyond the first trade level. No mechanism to track inventory movement, support customer loyalty, or derive actionable sales data.

Solution

OpenMinds Group designed and delivered a five-component digital transformation system: product movement tracking, warehouse tagging, CRM, loyalty programme, and data analytics — integrated across 14 countries.

Outcome

Deployed across Europe, APAC, China, and North America. Now tracks 100M+ products globally with 50K+ active B2B users across 14 countries.

Consultancy, Data Analysis & Reporting, Data Point Planning, Development & Integration, Digital Strategy, Requirement Gathering, UI / UX Design

Sime Darby Oils

| Agriculture

Legacy systems causing slowness, costly upgrades, and siloed data. Manual spreadsheet-based workflows were creating accuracy gaps and operational blind spots across the business.

Solution

OpenMinds Group built modular, integration-ready software that connected existing systems without vendor lock-in. Mobile and IoT technology captured accurate data at key operational points; frontline teams used mobile apps for non-digitisable processes.

Outcome

Phase 1 launched April 2020. Full deployment completed end-2021 across multiple countries. 100% system uptime. Average response time under 3 seconds.

Consultancy, CTO For Hire, Data Analysis & Reporting, Data Consolidation, Data Point Planning, Development & Integration, Requirement Gathering, UI / UX Design

case-study-digital-transformation-sime-darby

100%

System Uptime

< 3s

Average response time

SOGO

| Retail Mall

SOGO faced accelerating market share loss to Lazada and Zalora, with no unified digital retail infrastructure to compete effectively.

Solution

OpenMinds Group architected a fully integrated eCommerce system connecting SAP, Microsoft LS Retail, and Ulysses CRM — enabling real-time synchronisation of customer data, inventory, POS, and order fulfilment.

Outcome

500K+ customers now served through a fully integrated eCommerce platform. Built on SAP, Microsoft LS Retail, and Ulysses CRM, with real-time synchronisation across inventory, POS, loyalty, and order fulfilment.

Consultancy, Data Analysis & Reporting, Data Point Planning, Development & Integration, Requirement Gathering, Retail Analysis, UI / UX Design

Wipro Unza

| FMCG

ROAS had dropped below 1 on a five-figure monthly ad spend. Cost per acquisition was rising with no clear path to recovery.

Solution

OpenMinds Group audited Shopee CPAS Facebook Ads, then restructured campaigns by brand and product line with distinct value propositions. Weekly optimisation cycles were applied to audience targeting and ad creative.

Outcome

100% increase in ROAS — rescued from a sub-1 return on a five-figure monthly ad spend through a full Shopee CPAS audit, brand segmentation, and weekly ad optimisation cycles.

Digital Audit, Performance Marketing

100%

Increase in ROAS

Tech & Development

OpenMinds Group builds technology that solves specific business problems — from virtual career platforms to eCommerce ecosystems and supply chain tracking systems. Every solution is scoped, designed, and delivered in-house.

4mil+

Unique website visitors in 7 days

100K

Concurrent users per hour

Simultaneous Country Launch

JobStreet by SEEK

| Recruitment

JobStreet was unable to hold physical career fairs due to the pandemic, which disrupted their traditional recruitment strategy. They also had to deal with manual data entry processes for various employer information, which resulted in significant inefficiencies. The lack of a Content Management System limited their ability to manage content, limiting their ability to respond quickly to changing market demands.

Solution

We deployed a tailored Virtual Career Fair (VCF) on WordPress with features like live chats, interview scheduling, Zoom integration, and streamlined data management. This reduced manual input by 70%, boosting efficiency and enabling real-time data visualisation. The VCF model was successfully replicated for deployment in six countries, highlighting its practical and global applicability.

Outcome

4M+ unique visitors in 7 days, 100K concurrent users per hour, deployed simultaneously across 6 countries — a custom virtual career fair platform that replaced physical events and cut manual data entry by 70%.

Consultancy, Development & Integration, UI / UX Design

Nestlé Malaysia

| FMCG

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

Solution

OpenMinds developed an e-commerce store using Shopify Plus and integrated the backend with a CRM software and multiple analytic tools to provide customised consumer insights that ranges from product purchases, customer interactions, sign-ups, to price optimisation.

Outcome

An analytics dashboard was deployed and accessed by the R&D team, offering daily reporting on consumer insights.

Consultancy, Data Analysis & Reporting, Development & Integration, Digital Audit, Digital Strategy, Funnel Design, Performance Marketing, Retail Analysis, UI / UX Design

case-study-digital-transformation-nestle-malaysia

100mil+

Products tracked globally

50K+

B2B Users

14+

Active countries

Robert Bosch

| Supply Chain

Solution

OpenMinds Group designed and delivered a five-component digital transformation system: product movement tracking, warehouse tagging, CRM, loyalty programme, and data analytics — integrated across 14 countries.

Outcome

Deployed across Europe, APAC, China, and North America. Now tracks 100M+ products globally with 50K+ active B2B users across 14 countries.

Consultancy, Data Analysis & Reporting, Data Point Planning, Development & Integration, Digital Strategy, Requirement Gathering, UI / UX Design

Sime Darby Oils

| Agriculture

Legacy systems causing slowness, costly upgrades, and siloed data. Manual spreadsheet-based workflows were creating accuracy gaps and operational blind spots across the business.

Solution

OpenMinds Group built modular, integration-ready software that connected existing systems without vendor lock-in. Mobile and IoT technology captured accurate data at key operational points; frontline teams used mobile apps for non-digitisable processes.

Outcome

Phase 1 launched April 2020. Full deployment completed end-2021 across multiple countries. 100% system uptime. Average response time under 3 seconds.

Consultancy, CTO For Hire, Data Analysis & Reporting, Data Consolidation, Data Point Planning, Development & Integration, Requirement Gathering, UI / UX Design

100%

System Uptime

< 3s

Average response time

Sime Darby Property

| Property

Serenia Township is located away many miles away from KL and Sime Darby Property needed a website to convey the convenience and accessibility of the township. Client also wants to incorporate interactive elements into the website to make it more interactive.

Solution

The website has to be capable of highlighting three main unique selling points of the township, namely: Liveability, Accessibility and Community. The website was designed with a mobile-first approach that resembles a mobile app. Subtle animations and tappable interactions are embedded throughout the site to promote interactivity.

Outcome

Delivered a mobile-first, app-like website for Serenia Township that communicated three core USPs — liveability, accessibility, and community — through subtle animations and interactive elements.

Development & Integration, UI / UX Design

Marketing Automation

OpenMinds Group implements marketing automation and lead nurturing systems using Constant Contact's Lead Gen & CRM platform — reducing manual workload, improving conversion rates, and enabling brands to scale outreach without scaling headcount.

50%

Increase in E-Mail Open Rates

Month in Return on Investment

26%

Increase in Sales

Jobbie

| Retail

Without a physical store, prospects and customers lack the in-store experience of familiar sales personnel that are able to create meaningful connections between the brand and in-store visitors. As a fully e-commerce brand, Jobbie set to discover new solutions to keep the brand consistently top-of-mind, especially in the competitive peanut butter market.

Solution

To improve the online experience, we implemented a monthly mass email blast with product information and promotions, as well as targeted landing pages. Furthermore, automated workflows were set up to retarget and re-engage customers to repeat purchases. This helped to increase Jobbie's brand recall and overall e-commerce efficiency.

Outcome

50% increase in email open rates, 26% sales growth, and 4-month ROI through marketing automation and CRM lifecycle design.

Lead Gen & CRM, Marketing Automation

Truvisor

| Software Distribution

Truvisor was challenged by a lack of resources to run marketing campaigns and managing multiple brands, each of which required its own marketing efforts. It’s also difficult to communicate effectively when there are multiple external stakeholders involved.

Solution

We implemented an automated customer journey from ads to conversion that efficiently nurtures leads with minimal human involvement. This entailed using templated content on everything from landing pages to emails to expedite marketing material execution. To ensure accurate and efficient information transfer with external stakeholders, Constant Contact lead generation and CRM was integrated with multiple platforms.

Outcome

52% email open rate and 5+ platform integrations — automated customer journey from ads to conversion, reducing manual marketing effort across multiple brands and external stakeholders simultaneously.

Lead Gen & CRM, Marketing Automation

case-study-marketing-automation-truvisor

52%

Email Open Rate

> 5

Integrations across platforms

50%

Increase in lead conversion

25%

Increase in email link clicks

100%

Increase in productivity

URStore

| Warehouse & Logistic

URStore had to cope with challenges such as limited resource allocation and management, which were affected by the Covid-19 pandemic. This had an effect on the company’s operational efficiency and client prioritisation in order to convert high-interest leads.

Solution

We created automations to handle follow-ups, communication, and sales alerts for URStore, allowing for scalable growth while improving efficiency and adding a human touch to campaign strategies. This improved URStore's efficiency by reducing the time it takes to create assets with intuitive builders and eliminating the challenges associated with manual tasks and data consolidation.

Outcome

50% increase in lead conversion, 25% rise in email link clicks, and 100% productivity gain — achieved through automated follow-ups, sales alerts, and CRM-integrated campaign workflows.

Lead Gen & CRM, Marketing Automation

Training & Education

OpenMinds Group delivers HRD-certified training programmes in digital marketing, MarTech, e-commerce, and data — led by practitioners who apply the same methods with clients daily. Training is designed for in-house teams, not classrooms.

AIA Singapore

| Financial Planning

During the circuit breaker, AIA Singapore realised that it was an opportune time to equip their insurance agents with some basic social media skills in order to help boost sales through social media channels.

Solution

OpenMinds created three different digital manuals and workbooks – Beginner, Intermediary and Advanced. The manuals teach the agents how to develop their own digital content plan, evaluate & optimize their social media profiles, and produce social media content that will be geared towards a desired objective.

Outcome

Equipped insurance agents across beginner, intermediate, and advanced levels with structured digital playbooks — enabling agents to independently build content plans, optimise social profiles, and produce conversion-focused social media content.

Digital Workbook, Personal Branding, Social Media Profile, Webinar

KL Hop On Hop Off

| Travel

The different business divisions within the organisation found it difficult to create effective digital marketing campaigns.

Solution

A 3 day intensive digital marketing training to ensure that the teams learn the basics of digital marketing, how to create a digital strategy for their industry and how to effectively measure the success of their campaigns.

Outcome

Upskilled multiple business divisions through a 3-day intensive digital marketing programme. Teams left with a working digital strategy, campaign measurement framework, and the skills to execute independently.

HRDF, Training

case-study-training-education-kl-hop-on-hop-off

Vinda Malaysia

| Hygiene Products

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

Solution

In order to do so, OpenMinds was tasked to conduct a comprehensive digital audit to assess the internal capabilities in digital skills of the commercial unit and developed a 6-month program to upskill the team in e-commerce and digital marketing through a series of classes, workshops, hands-on projects, and consultations.

Outcome

Full digital audit and 6-month upskilling programme that rebuilt Vinda's e-commerce and digital marketing capabilities from the ground up.

Consultancy, Digital Audit, Online Workshops

Data Management & Analytics

OpenMinds Group helps brands make sense of their data — from social analytics consolidation to custom reporting dashboards. We cover data mining, consolidation, warehousing, visualisation, and DBMS design, with outputs built for decision-making, not just reporting.

CIMB Malaysia

| Banking

The bank has subscribed to multiple social analytics software and needed a firm to consolidate these data & to make sense of the numbers.

Solution

OpenMinds was engaged for 2 years to produce consolidated & integrated social media reports that comes with actionable recommendations, competitive analysis, user insights and channel analysis.

Outcome

CIMB Malaysia's marketing team was able to curate and design targeted campaigns and risk management responses accordingly. Thus increasing brand awareness and affinity respectively.

Consultancy, Data Analysis & Reporting, Data Consolidation

Nestlé Malaysia

| FMCG

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

Solution

OpenMinds developed an e-commerce store using Shopify Plus and integrated the backend with a CRM software and multiple analytic tools to provide customised consumer insights that ranges from product purchases, customer interactions, sign-ups, to price optimisation.

Outcome

An analytics dashboard was deployed and accessed by the R&D team, offering daily reporting on consumer insights.

Consultancy, Data Analysis & Reporting, Development & Integration, Digital Audit, Digital Strategy, Funnel Design, Performance Marketing, Retail Analysis, UI / UX Design

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