Performance Marketing

Most performance marketing fails because it optimises for the wrong thing. OpenMinds Group builds campaigns around audience data and funnel logic, then optimises weekly until the numbers move. We have delivered ROAS from 3.5x for Maxx Sports to 30x for GNC Malaysia.

Key Services

Our performance practice covers paid media, funnel architecture, and conversion optimisation. Every service is tied to a measurable output, not a deliverable checklist.

Digital Ads Management

We manage paid social and search campaigns across Meta, Google, TikTok, and Shopee. Audience segmentation, creative testing, and weekly optimisation cycles are standard. Every campaign is built to improve ROAS, not just generate clicks.

Funnel Strategy & Page Development

We map and build the full customer journey from first touchpoint to conversion. This includes funnel architecture, landing page development, and the offer logic that sits behind every stage. A well-built funnel makes every ad spend work harder.

Conversion Rate Optimisation (CRO)

More traffic without better conversion is wasted spend. We use heatmaps, session recordings, and split testing to identify where your existing traffic is dropping off and fix it. The result is more conversions from the audience you are already paying to reach.

How we impact

OpenMinds Group has delivered performance marketing outcomes across FMCG, sportswear, health, and automotive in Malaysia.

Corvan achieved 2.4x monthly sales and an 11.5x ROAS within two weeks of launch against category leaders Dyson and Roborock. Wipro Unza recovered from a sub-1 ROAS to a 100% increase in return on ad spend after a structured Shopee CPAS audit and campaign restructure.

These results come from a process, not a platform. We build the audience logic, test the offer, and optimise every week until the numbers reflect real business growth.