Most businesses have leads sitting in their pipeline going nowhere. OpenMinds Group implements CRM and marketing automation systems that move prospects through the funnel, reduce manual follow-up, and convert more of the leads you are already generating.
Key Services
Our CRM practice is built around Constant Contact's Lead Gen and CRM platform. We configure, integrate, and optimise it to fit your sales and marketing workflow, not the other way around.
Marketing Automation
We build automated content journeys using Constant Contact's branching logic and trigger-based workflows. Each touchpoint is mapped to where your lead is in the funnel, so the right message reaches them at the right time without manual intervention.
Integrated CRM
Constant Contact's CRM pipeline gives your sales team full visibility over every opportunity in motion. We configure and integrate it so you always know where a prospect stands and what the next action should be.
Analytics
Track sales and marketing performance in one place. We set up Constant Contact's analytics to surface the numbers that matter, so your team makes decisions based on accurate data rather than gut feel.
How we impact
OpenMinds Group has delivered measurable CRM outcomes across retail, logistics, and software distribution.
Jobbie saw a 50% increase in email open rates and 26% sales growth within four months. URStore achieved a 50% lift in lead conversion and 100% increase in productivity after automating follow-ups and sales alerts.
These are not platform features. They are the result of how we configure and deploy them.
Learn from our case studies
Jobbie
We enhanced Jobbie's online experience with monthly email blasts, targeted landing pages, and automated workflows for customer retargeting, boosting brand recall and e-commerce efficiency.
URStore
We automated follow-ups, communication, and sales alerts for URStore, boosting efficiency and scalability. This streamlined asset creation with intuitive tools, reduced manual tasks, and simplified data consolidation, enhancing campaign strategies with a human touch.
