This is OpenMinds

OpenMinds delivers strategy, AI enablement, omnichannel marketing, and capability building for brands across Malaysia and APAC.
We don't just consult; we embed, execute, and measure.

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We are certified

OpenMinds Group is MDEC-certified under the Malaysia Digital initiative. This recognition reflects our commitment to building practical digital and AI capabilities that contribute to Malaysia's broader digital economy.

Our Expertise

OpenMinds Group operates across seven practice areas — built to address the full range of challenges modern businesses face in their digital growth. Whether you're looking to overhaul your MarTech stack, improve campaign performance, build internal capabilities, or integrate AI into your marketing operations, our teams have the expertise and the track record to deliver. Over a decade in market. 100+ brands served across Malaysia and APAC.

Trusted by Leading Brands

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From 
Malaysia, 
Singapore, 
Hong Kong, 
to Global
Innovation

OpenMinds Group operates across four countries with six subsidiaries. Each office is built to serve local markets with the full capability of the group behind it.

Headquarters and primary delivery hub — home to our strategy, digital marketing, AI, data, and tech teams.

Singapore office driving regional business development and group holding operations.
 

Hong Kong office bridging Southeast Asian brands into the China market and broader Northeast Asia.
 

Results That Speak for Themselves

Real outcomes across retail, FMCG, banking, agriculture, property, and travel. OpenMinds Group has the track record to prove it.

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Bonia & Braun Büffel

| Retail
Digital Marketing

17 core employees upskilled across 4 training pillars — digital audit and capability programme that rebuilt execution competency across the omnichannel ecosystem, website CRO, and content strategy.

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CIMB Malaysia

| Banking
Data Management & Analytics

Consolidated multi-platform social analytics into unified reporting, enabling CIMB's team to design targeted campaigns with confidence.

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JobStreet by SEEK

| Recruitment
Tech Integration & Development

4M+ unique visitors in 7 days, 100K concurrent users per hour, deployed simultaneously across 6 countries — a custom virtual career fair platform that replaced physical events and cut manual data entry by 70%.

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AIA Singapore

| Financial Planning
Training & Education

Equipped insurance agents across beginner, intermediate, and advanced levels with structured digital playbooks — enabling agents to independently build content plans, optimise social profiles, and produce conversion-focused social media content.

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Jobbie

| Retail
Marketing Automation

50% increase in email open rates, 26% sales growth, and 4-month ROI through marketing automation and CRM lifecycle design.

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SOGO

| Retail Mall
Digital Transformation

500K+ customers now served through a fully integrated eCommerce platform. Built on SAP, Microsoft LS Retail, and Ulysses CRM, with real-time synchronisation across inventory, POS, loyalty, and order fulfilment.

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Maxx Sports

| Sports Apparel
Digital Marketing

4x monthly sales in 2 weeks. Direct-to-consumer performance marketing that cut distribution dependency.

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Wipro Unza

| FMCG
Digital Marketing

100% increase in ROAS — rescued from a sub-1 return on a five-figure monthly ad spend through a full Shopee CPAS audit, brand segmentation, and weekly ad optimisation cycles.

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Nestlé Malaysia

| FMCG
Data Management & Analytics

Custom Shopify Plus store with CRM and analytics integration — giving Nestlé's R&D team daily consumer insight dashboards for new product validation.

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GNC Malaysia

| Health & Wellness
Digital Marketing

Peak ROAS of 30x achieved across their eCommerce platforms.

See what OpenMinds can do for your business

Book a free consultation. We'll assess where you are and show you where the gaps are.

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