The Importance of Digital Transformation in Today’s Market
In today’s rapidly evolving business landscape, digital transformation has become a critical imperative for organisations across industries. This article explores the importance of digital transformation in today’s market and highlights the key benefits it offers to businesses.
The Benefits and Challenges of Digital Transformation for Small Businesses
In today’s technological landscape, digital transformation has become a crucial aspect for businesses of all sizes, especially small businesses. This article explores the benefits and challenges associated with digital transformation for small businesses. Overcoming the obstacles can help businesses to win.
MarTech vs AdTech: Understanding the Differences
Understanding the differences between MarTech and AdTech is crucial for businesses to effectively leverage these tools and drive successful marketing campaigns. This article explores the differences between MarTech and AdTech and what roles they play in marketing campaigns.
5 Emerging MarTech Trends to Watch in 2023
The world of marketing technology (MarTech) is constantly evolving, driven by advancements in technology and changing consumer behaviours. This article explores 5 emerging MarTech trends to watch in 2023. It is beneficial to businesses to watch out for these trends and adopt what is suitable for their business.
What is MarTech and How Can You Implement It?
MarTech is defined and its benefits are explained. This article also explores the ways to implement MarTech in business, as well as the trends of MarTech in 2023. If applied correctly, MarTech can bring enormous benefits to businesses who adopt it. Let’s welcome it with an open mind to benefit the most from it.
The Impact of Artificial Intelligence on Performance Marketing
Artificial intelligence (AI) has become an essential tool for marketers to optimise their performance marketing efforts. This article explores the use of AI in performance marketing, what is performance marketing and the impact of AI on performance marketing.
7 Examples of Outstanding Performance Marketing Campaigns to Inspire You
As a vital marketing strategy, performance marketing’s primary goal is to drive measurable results and increase revenue by targeting specific audiences through various channels. This article explores 7 examples of outstanding performance marketing campaigns that inspire people, which we can learn from.
\
WeChat – One App for Everything – Part 2
WeChat has become one of the most widely used apps, with over 20million local users and 1billion global users, for good reason.
WeChat – One App for Everything – Part 1
Imagine having only one app on your phone. Order and pay for your meals, pump your petrol, and keep up with your friends within a single app.
Ephemeral Videos: Instagram Stories, YouTube Reels, and LinkedIn Student Voices
When Instagram launched the ‘Stories’ feature in 2016, the consensus was that it was unnecessary and a mere knock-off of Snapchat. Well, look at them now. After overtaking Snapchat, it’s been called Instagram’s ‘smartest move yet’, and other platforms were quick to take a page…