The Impact of Artificial Intelligence on Performance Marketing

Effect Artificial Intelligence OM Blogpost

Artificial intelligence (AI) has become an essential tool for marketers to optimise their performance marketing efforts. This article explores the use of AI in performance marketing, what is performance marketing and the impact of AI on performance marketing.

7 Examples of Outstanding Performance Marketing Campaigns to Inspire You

7 Examples Of Outstanding Marketing Campaigns

As a vital marketing strategy, performance marketing’s primary goal is to drive measurable results and increase revenue by targeting specific audiences through various channels. This article explores 7 examples of outstanding performance marketing campaigns that inspire people, which we can learn from.