A winning content marketing strategy is essential to any business. This article explores the ways to develop a winning content marketing strategy in 5 simple steps, from defining goals and objectives to measuring and optimising results. If applied correctly, the strategy can drive sales and improve revenue.
It is important for a brand community to have strong user engagement in order to foster customer loyalty and to have sustainable success. This article explores the definition of user engagement and brand community, at the same time offering 5 strategies for encouraging user engagement in the brand community.