Product Marketer

Be part of the OpenAcademy team, we are on the look out for a product marketer to strategically promote and position a product in the market, combining market research, consumer insights, and communication strategies to drive awareness, adoption, and sales.

Job Description

You will be responsible for identifying the right target market, defining our product features’ value proposition, and creating promotional campaigns. You must obtain an in-depth knowledge and understanding of our key products, brand, and market trends as you will be working closely with the rest of the marketing team to ultimately strengthen brand recall and increase sales.

Day-to-day Duties

  • Conduct market research and competitor analysis to optimally drive product awareness across all marketing channels.
  • Assess current competitor offerings and seek opportunities for differentiation.
  • Identify and communicate our products’ unique value proposition.
  • Create uniform and compelling messaging across all channels.
  • Develop and implement annual marketing strategies (including pricing) and promotional campaigns.
  • Implement the best marketing sequence for both lead and sales generation.
  • Develop and align the correct messaging and key features of each product.
  • Optimize marketing campaigns based on key performance metrics and customer feedback.
  • Collaborate closely with tech team, production, marketing, and sales teams in the development, QA, and release of products.

Successful candidates shall possess:

  • Up to 3 years experience in relevant role and positions.
  • Preferred to have experience in the managing tech base products.
  • Proven success in overseeing all elements of the product development lifecycle,
  • High effectiveness in managing cross-functional teams.
  • Experience in delivering finely tuned product marketing strategies.
  • Time management and planning skills.
  • Strong communication skills at all levels.
  • Strong analytical and strategic skills.
  • Ability to foresee market demands and formulate sound strategic alignments.

Application Form

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