Your brand’s social media profile is the first impression people get of your brand online. When people go through your Facebook, Twitter or Instagram, the look of your brand can determine whether people click “follow” or scroll right by.
So, don’t settle for less. Just follow these 8 sure-fire tips, and your brand’s social media will look as good as new and start attracting people that matter for your business.
1. Beef up your social media bio.
Your company’s social media bio tells the story of your brand. When people read your bio, they should be able to know at a glance:
- What is the ONE message your brand wants to convey?
- What does your brand offer, or rather, what’s in it for them?
Keep your social media bio concise and to the point. And make sure to include links to your website, blog and other social media platforms. This gives your brand credibility and increases your online reach.
2. Stand out with unique hashtags.
KitKat features their iconic hashtag, #HaveABreak, throughout all their social media platforms. Not only does this unique hashtag increase reach and engagement, it gives followers something to tag on to whilst encouraging user-generated content. You can even have specific hashtags to differentiate between events, contests and promotions.
Break the mold and figure out a hashtag that works for your brand today!
3. Listen, accept and reply.
In a sea of thousand supporters, there will always be one critic and let’s face it – that’s reality.
Not every comment is worth replying. However, your brand should always be active in addressing comments, compliments and even complaints. The key is to listen, empathize and communicate in a friendly, human way — perhaps with even a touch of sass and humor. One of the brands that does this best is Wendy’s and you can find out why below.
4. Be vigilant of tagged posts.
Be aware of tagged posts that link to your social media profile, as it might drastically affect how your followers perceive your brand image. Take the step to screen out any unwanted tagged posts by checking your photo-tagging settings and making sure they reflect your social media policy. But don’t just turn it off! Learn how to use it to your advantage.
For tagged posts that reflect your brand’s image well, be sure to interact with those posts and even feature them on your profile. This will drive engagement with your followers and enhance your brand’s social media profile.
5. Pop with visuals.
Be visually rich.
Make your posts pop with graphics, visual effects and bright contrasting colors. For your brand’s Instagram, note that your feed’s theme should reflect your brand’s message.
Subtle, pastel colors with pink undertones reflect soft, soothing tones that are great for feminine fashion sites and its aesthetics.
Strong, bold colors dominated by red and black tones symbolizes confidence, power and strength, which might work well for a more formal, professional-looking outcome.
Still thinking about what colors suit your brand online? Find out more here.
6. Size always matters — especially for images!
If you thought having stunning visuals is enough, think again. Spend those few extra minutes to accurately crop and resize the photos for your social media profile.
Consider how your visuals will show up on your social media profile, whether it will be blocked by another element, and plan accordingly.
The last thing you want is for your brand’s logo to be cropped off accidentally!
7. Outline keywords for SEO.
In simple terms, Search Engine Optimization (SEO) involves coming up with keywords and optimizing your website based on those keywords. Not only is SEO important for your website, but make sure you incorporate those keywords across your social media for consistency and brand recognition online.
8. Consistency is key!
After going through all these steps, the final key is to be consistent throughout your social media platforms and content.
People follow your social media profiles because they enjoy seeing who you are as a brand. The more people see your consistent images, the more likely your brand will stay on top of mind. So, make sure you are consistent with your images, logos, profile handles and tone of voice to really cement your fan base.
Still need some help building up your brand’s social media platforms? Let’s get connected and see how we can help to enhance your brand’s image online today! Get in touch here.
Written by: Savitha Ravindran
Working at OpenMinds as a social media intern. Currently pursuing a bachelor’s degree BA (HONS) in International Business Management at Asia Pacific University of Technology and Innovation (APU). An avid traveller and lover of all things antic, she prefers to spend her free time reading and honing her writing skills.